Fang Jianhua: "Light Company" Under The New Business Thinking

In such a competitive fashion retailing industry, without the core competitiveness as backing, the brand is of no value. Recently, founder and CEO Fang Jianhua of yemann made a deep decryption of business mode. Under the new business thinking, how to think about "light company" and "quick supply chain".

According to the current mode of operation, Fang Jianhua still believes that Yin man is a light company. "The selection, testing and final selection of outsourced fabrics are strictly controlled according to the standard of Yin man. The whole process is to make" light "instead of" long tail ".

In fact, in the Internet industry, the lighter core competitiveness of Internet Co is more focused. Fang Jianhua believes that the most important core competitiveness of emann is design and Internet sales. He stressed that once the cheap labor force was no longer the competitiveness of the garment industry, China's labor force was less and less, but it was becoming more and more expensive.

In fact, the brand of the "cotton and ramie literature" originated from foreign trade foundry and grew up on the platform of Taobao mall.

Inman has no own factory, but it can not do without the cooperation of traditional factories. "We hope to cooperate with traditional factories and use the Internet to transform their factories," Fang Jianhua said. Yin man has made rapid progress in light of the company's attitude, and the traditional factory has done its credit.

In recent years, with the transformation of China's economy, the garment industry has entered a comprehensive adjustment and transformation. Fang Jianhua believed that Garment industry Innovation is needed to transform the industry from labor-intensive to high technology.

As a traditional industry, garment industry also faces many challenges. The most serious problem is the competition among supply chains. Fang Jianhua has put the supply chain on the strategic level of the company. "The point of attention of Yin man will focus on the layout of the whole industry chain."

"In the layout of industrial chain, the automation level of logistics is very high." Fang Jianhua revealed that ten thousand packages were delivered a day, and the accuracy was 99.99%.

Women's clothing brand "Inman" as a successful example of the Amoy brand, Fang Jianhua has its own experience, the demand of consumers is getting higher and higher, the pursuit of good things, but also surprise the price, the future online or offline, this is an inevitable trend.

　　 Fang Jian Hua It is believed that the future brand needs to integrate the two kinds of thinking of "product" and "commodity". There is no shortcut to go. The core of induction is product, user and communication.

At present, Hui Mei Group Up to 8 brands have formed a certain scale of sales. Fang Jianhua believes that the principle of making a brand is to have a unique design style and a style that can be loved by a group of people.

"Personalized brand positioning is not to say how popular it is, but it can seize some of the personality of some people, these brands in the next 10 years, may shine." Fang Jianhua has his own unique views on brand building.

Fang Jianhua went to Guangzhou in 1998 to set up Humei garments factory to do ODM OEM for foreign brands. Under the condition of good operation of foreign trade and wholesale business, in 2005, he led the company to transform and set up Humei Garments Co., Ltd. in Guangzhou. It was bold to catch the electric shock, from B2B to B2C, and founded the online retail dress brand "Yin man". In 2008, Yin man entered Taobao Mall (Tmall mall), 2009. In 2010, he made a lot of exploration and trial and error. In 2011, Yin man entered a steady development period, and after that, he lived in TOP3 for a long time.

Fang Jianhua's success is inseparable from the help of his partners. How to choose a good partner, Fang Jianhua believes that the first is the same with us, second are dreams, third of them have strong hobbies and hearts, is the style that he likes, and this kind of love is the most important condition for our cooperation.