Dolce&Gabbana Will Expand The Layout Of Men'S Clothing.

Dolce & Gabbana has launched the men's Alta Sartoria since last year, and customers can only place orders in Milan flagship store if they want to buy it.

But the latest news is that from this autumn, stores in Fifth Avenue in New York will also open doors to consumers with customized needs.

Domenico Dolce, one of the brand double designers, explains: "we are trying to adopt this series of men who are close to men's high consumption.

They attach great importance to individualization.

Probably from the Middle East, Russia, China, or Switzerland, Singapore and the United States, but no one wants to dress like others. "

In 2013, another designer, Stefano Gabbana, categorically denied the idea of making high fashions.

"Advanced customization is not within our scope of consideration."

At that time, he said.

But a year later, the denial became a reality.

"Before that, no one ever thought of making men's clothing series," Gabbana said. "This is a new customer mode. They can participate in the production process.

Half of every coat is from Dolce and Gabbana, and the other half is their own idea.

Compared to paying for garments, consumers of customized clothing can participate in the selection, such as selecting the top alpaca wool fabric and gold button for their three piece suit.

It can also customize velvet slippers, gold Cufflinks and rings.

All the objects came from experienced veteran mages in the studio. They were responsible respectively.

Jewelry and shoes.

In order to be "unique", everything is tailored to suit buttons, large bags and shoes.

Brands may be faced with a handful of very wealthy gentlemen who want to make themselves look different and even more conspicuous.

At the same time, the pair hope to pay tribute to the traditional custom of Italy suits.

The fabric and handcraft of the advanced custom are naturally impeccable, but unlike the strict and formal impression of the public, Dolce & Gabbana combines various foreign styles. Their custom-made styles may not be seen in the old custom tailoring sites in London Saville street and the tailor shop in Naples, Italy.

In January 31st this year, in the first men's clothing conference of Dolce & Gabbana, besides the black velvet suit with golden embroidery, we also saw the red crocodile skin coat of Bordeaux with crocodile leather handbags and laced leather shoes, stage sensitive black and ankle lamb fur coats, printed velvet pajamas, and green silk jacquard fabric jackets with the same color velvet bow tie, alligator leather belts and leather shoes.

The two designers emphasized that these are just to open up the imagination of customers.

In Dolce & Gabbana, all styles are possible.

And this one

It also further confirms the brand's business strategy in recent years: improving the positioning of luxury goods.

In 2011, Dolce & Gabbana's low price sub line brand D&G ceased operation.

Most of the stores are concentrated in high streets, and are sold with T-shirts, belts and Logo tags.

Wait for the high profit product of "people to people" route.

Although D&G earned about 400 million euros (about 2 billion 800 million yuan), the company decided to place the product line in the main line.

In this regard, Luca Solca, chief analyst at Exane BNP Paribas, Paris, France, explained: "the sub line is now surrounded by three sides, in addition to the light luxury, consumers can also choose to buy more advanced brands, or the designer and the big retailer's brand."

Robert Burke, an American retail consultancy, also believes that the Dolce & Gabbana launch of the men's high definition series will help improve brand positioning and prove to male consumers that they can do more than sportswear.

Dolce & Gabbana initially estimated that the brand's revenue last year reached US $1 billion (about 7 billion 370 million yuan), which has attracted the attention of the Italy government.

In a public campaign in early February, Milan mayor Giuliano Pisapia said that the government of Italy plans to invest 40 million euros (280 million yuan) in the fashion industry in 2015, about 8 times as much as before, so that Milan's fashion brands and other fashion companies will become more competitive.

The men's clothing market is small but its profits are high. But can those affordable men get hold's black velvet suit embroidered with golden crown and large flower pattern?