International Fur Joint Film To Meet Market Demand

On March 10th -20, the legendary fur auction house, the family fur and the Canadian wild fur auction companies will continue to hold a joint auction. On this occasion, the relevant website reporter interviewed Morelli, President of the legendary fur auction house of the United States, and asked him to introduce the current situation of fur market and the relationship with the fashion industry in terms of varieties and price fluctuations. Qiao,

Reporter: in March, the three filming is coming soon. Please briefly introduce the situation.

What will be the three auction houses in the three auctions? What are the positive effects of the three joint shots on the market for the legendary fur auction houses in the US?

Jo Morali: American Legend

The auctioneers are very proud to provide 2 million 300 thousand mink skin in Helsinki on three days, March 18th, 19 and 20.

The legendary fur auction house of the United States continues to choose a joint auction with the family fur and Canadian wild fur auction companies, because we believe that this is a perfect auction supply system for fine fur: fine North American mink and European mink, mink, fox, Finland raccoon and lambs, and wild varieties of Canadian fur. This strong joint auction will provide a "one-stop service" for fur buyers.

Indeed, joint auctions can meet the different needs of each buyer for fur.

Reporter: what are the changes in the quantity and supply of the legendary fur auction house in the United States? Why is there such a change?

Jo Morali: compared with the past American legend fur auction, mink skin has reached the largest supply this year.

In addition to the increase in the supply of American legendary Ben hei and Maher Gen Ni, more colorful mink series have been added, thanks to the outstanding contribution of the group of buyers at auction. Their purchase has made American legendary mink farming farmers more confident.

Reporter: can you please predict the price trend of the auction in March? In your opinion, how will the market change?

Jo Morali: I wish I knew the answer to this question.

It is encouraging to say that because of the good retail sales in some Chinese markets, we believe that the demand for quality mink is still large.

But if we look at other important markets in the world, it is a little worrisome.

Russia's unclear political situation and currency devaluation will make it difficult for Russian retailers to replenish their inventory.

Most of the retailers in the eastern part of the United States benefit from the cold weather this winter.

Although compared with the typical Russian demand, this sales volume is dwarfed, but every little sales volume can not be ignored.

Reporter: as we all know, Bao Jia Mei, the legendary fur auction house in the US, has become a worldwide brand. What kind of efforts should be made to cultivate such a brand? Fashion industry is closely related to fur industry. What is the American legendary fur auction house doing in this respect?

Joe Mo Lei Li: in short, Bao Jia Mei is the best black short wool mink brand in the world. It comes from the best natural black short hair mink in North America.

If the consumer bought a mink coat with the label of Bao Jia Mei, it can be determined that it is genuine and unique.

The American legend will continue to seek new and innovative ways to expand the world influence of the brand. This includes not only mink garments, but also the use of pochas black, short hair and best mink.

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As for fashion, I believe that American legend has been successful in fur industry for a long time, and we will continue to maintain close cooperation with fashion industry.

The American legend has been working closely with many designers to penetrate our brand into their clothing series and to cooperate with them all the time.

Today, in New York, Paris and Milan's fashion show, more than 70% designer clothing series contain fur elements, which is very important for the future of the industry.

Reporter: China is a big fur market. How does the legendary fur auction house in China market?

Jo Morali: the American legendary fur auction house has been trying to guide Chinese retailers and consumers to identify the best North American short hair mink.

We are now stepping up efforts to further promote and enhance the market influence of the two major brands of Bao Jia Mei and the US legend.

Chinese consumers need the best products, and the American legendary fur auction offers exactly what China needs.

The legendary fur auction house continues to focus on the Chinese market and opens up the market influence of Bao Jia Mei and the American legend in a creative and innovative way.

Reporter: do you think it is feasible for China to set up auction houses now? Please give your suggestions.

Joe marrey: building auction companies is a long way to go, not just collecting mink and auctioning.

It is not obvious that farmers and buyers will enjoy many services provided by the auction houses.

I think any company with this idea should make a very precise plan and make careful preparations before taking this step.

Attachment: character introduction

He joined the legendary fur auction house in July 2008 as president and chief executive officer.

Mr. Morelli, 54, worked in Nike and DuPont Co in the past to manage the marketing of consumer products, including clothing and durable goods, from sports products to high-end fashion.

During this period of work, the scope of its responsibilities has gradually increased and its posts have been gradually promoted.

In August 2000, Morelli was appointed general manager of Nike company, which is responsible for global development and sales of glasses, watches and electronic products.

Mr. Jo Morali's assistance helped him develop from his initial stage to a company with strong international status.

In both domestic and foreign countries, Mr. Morelli is a long - tested leader in the development of brand and business growth.

The legendary fur auction house in the United States ranks among the world's fur industry and luxury fashion industry.

The legendary fur auction house is famous for its world-famous mink raw material brand.

The main focus of Mr. Morelli's attention is the brand awareness and brand image building of the legendary fur auction house in the United States and the enhancement of brand value, thereby increasing consumer demand for these brands and fur products bearing these brand names.