How Does Kris Balance The Responsibilities Of Dior Homme And Personal Brand?

"(at the same time, I have been in charge of Dior Homme and personal brand). I have been doing this for 7 years. At the creative level, I gradually developed an intuition to know which ideas are better suited to which brand; logistical level, two brands are good in Paris. He usually has two days a week. Kris Van Homme The three day is at Dior Homme. "Of course there are times when I can't figure out where I am, but in general it works, but when I choose the fabric and look at the color card... Mistakes are often made.

He added that it would be feasible to look at those people around him. Kris's personal brand now employs 12 full-time employees. "My best employees are interns, and they are slowly growing up. They may have done quite different fields at the beginning, but later they found that they also had talent in other fields. You might have been there. Department store The store worked, and then came to the studio in a few days. My first assistant has never been there. Latest fashion College - but that's fine with me. If you have the enthusiasm and the ability to do good things, it will be fine for me. They are also shuttling between the two brands. Several times I tried to recruit some more experienced people to work for the brand, but in fact, it didn't bring the best results I expected. "

Kris says one of the common misunderstandings is that working in his own brand is more free than working in a big fashion house. He disagrees with this saying that the greater the freedom, the greater the responsibility. "Yes, that's very interesting, but we are also struggling. In Kris Van Assche, we can't afford to lose in a fashion season, "he added." I have a huge exposure with Dior. I can't deny this. This fashion house does not directly support my brand in terms of capital, strategy and personnel. But as a designer, I have learned a lot in Dior], and everything I learned will be applied to my personal brand, so it is absolutely useful for me to manage personal brand.

With today's milestone, what kind of expectations does Kris have for its business?

"Ten years is but ten years. I am climbing to the next level, but it is too early to talk about the future. I have to go through 5 to 10 years of growth, and finally enter the US market and blossom everywhere in the Chinese market. In order to achieve this, I must readjust my resources to adapt to the present economic climate. If you look at those big brands -- the most famous brands -- see how they break the barriers to international communication, how much money they invest and how much money they have invested in, then look at this brand that is independent and basically not internationally famous. I have to make some noise at least to survive. "

"So I'm looking for a way to make my voice."