Tmall President Wang Yulei Talks About Electricity Supplier

The impact that WeChat has brought to us is not substantive, but conceptual.

We have been worried that what we do now is not the business of the future.

In the past ten years, we are defining e - commerce, and now there is a sudden and dazzling play. It's easy to get lost.

But in fact, it has changed all the time. Retail 5000 years ago was like this, the essence has not changed.

Another move is that we forget how to focus on the dynamic changes of society.

After 90, business understanding or communication is different from before.

For example, you can say it is good or bad, but there are lots of young people on it.

When users communicate in new ways, you should tell them the nature of business in a new environment.

The adjustment of Tmall is based on these new changes, and is also a reflection of China's commercial development.

In the past, Taobao and Tmall attracted a group of consumers by abundant products and cheap prices. But with the continuous improvement of China's per capita GDP, consumer demand for services is changing.

Mainstream consumer choice is also increasing, there are many vertical electricity providers, mobile client e-commerce, unlike in previous years, there is nothing more than Taobao.

At this time, it will either keep pace with consumer demand or become a commodity like a small commodity market.

In the 2014 year of the year, Tmall put forward the trend of brand fashion, vertical industry, membership value, wireless personalization and service stratification. This is what Tmall must do in order to keep up with the pformation of consumer demand.

Tmall's current model can still be done, with an annual growth of one hundred percent. It can enjoy half a year's welfare without changing it, but there can be no guarantee in the future.

Finally, Tmall should solve the mainstream consumption of mainstream population.

Based on the distribution of population in China, we define the age and income of urban residents in the first and second lines, up to three lines.

Mainstream consumption is the group's basic necessities.

Tmall should choose their valued brands and services and meet their various needs.

Mobile Internet let everyone start discussion.

Will the future be platform or vertical?

I think the platform or vertical is just different angles.

Moreover, the platform has developed to a certain extent, and there will be no big gap in price.

The price is low to a certain extent, it is nothing more than to paste the money from one's own family, that is not a healthy competition in business.

For users, no matter how the Tmall platform is classified, there are only three items: first, goods must be the best; second, can it provide the best service in the industry; third, is the price the best?

In fact, everyone is doing the platform, returning to the essence of retail, who can make the three points reach the ultimate goal, the ability is the ability.

Tmall is doing the supply chain and logistics solutions.

For example, we have made almost the same as Suning and can also deliver door-to-door.

Brand fashion does not mean that Tmall has to be at the top of fashion, integrating with Paris fashion week, but doing a little better than others.

For example, in Beijing, many people think that going to Sanlitun is a very fashionable thing, which is Tmall's choice of brand.

Recently, Tmall's advertising film has not talked about discount stores, but about future trends.

We want to tell consumers that Tmall is still guiding the future Internet Retailing in addition to good goods, good service and good prices.

At present, the e-commerce mode is too single or based on it.

The pattern.

But Ali does not make money from the supply chain. Everything can be redefined.

Ali has been emphasizing big data.

Once we have a class of data, we have a solution.

Tmall now makes car installment payment, in the past did not dare to think.

Users want to buy a car, the first phase of the existence of the balance of treasure, save thirty days can also earn interest.

The revenue of the user comes from the optimization of the whole business value chain, because we give the user to the car company, let him know that when the user value can be realized in the future, the car company is willing to pay a little fee to the car buyer, and even the auto company is willing to convert the marketing cost into the profit of the purchaser.

Last year we began to discuss how to turn "double eleven" into a normal sale.

This year, on the one hand, we hope that businessmen will be more rational.

We should combine different formats such as Taobao and Juhuasuan to help businesses solve their inventory problems.

In addition, we need to consider how to improve sustained consumption.

From my point of view, "double eleven", like the new year, must have the same form, but the kernel must change.

The core of the future "double eleven" is not the sales volume of the day, but the carnival of consumers.

We will use big data to make personalization stronger and stronger, so that people do not rush to grab the commodities of those brands, but to buy something that I want on my birthday.

At the consumer side, e-commerce must be presented in the way young people are interested.

Unfamiliar street and other tools force us to understand what these tools solve for young people.

Tmall wireless is a very typical thing for young people.

My requirement for the product is not to ask me if I like it or not. If I want to ask 90, I don't like it. If they don't like it, don't come to me.

In the internal use of Tmall, in order to adapt to the adjustment of young people, it reduced one level, and several leaders changed directly to me.

On the one hand, this gives young people more opportunities to give them the opportunity to understand the situation of the company as a whole; on the other hand, the upward adjustment of these young people can also drive more young people.

Tmall's investment every year is my most tangled time.

It is easy to judge from the business point of view. As a platform, I hope to provide the best service to consumers, what kind of businesses they want and what kind of businesses they do not need.

But Ali has gone beyond the scope of pure commercial enterprises. Just like Ma Yun said, we should have social responsibility, we should not just look at business, but also look at "love".

My view now is that social progress depends on improvement rather than revolution.

This sentence is deeply reflected in the Tmall platform.

Every time we involve big changes in rules, we really need to be cautious.