Using Shopping Psychology Pricing To Avoid "Hearing Price Discoloration"

As a businessman, no matter what pricing strategy is adopted, the ultimate goal is to

This requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price. This is the foundation.

Attract at a low price

Buy your product in large quantities, and profit from the related products.

For example, many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

This is also worth learning from.

Just will

The "dragon tail" dropped slightly, giving people a lot of feeling of falling.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

This is a very typical way to make use of human psychology.

For example, there is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the product's peak season and consumers' purchase time and quantity, we decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

All these are some basic routines that make use of the pricing psychology of shopping. They can be adopted in practice, and they are quite effective.

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When customers try on clothes, shopping guide needs to do some coordination work.

A more appropriate approach is to guide customers to the fitting room and wait for customers to try on clothes. When customers walk out of the fitting room, arrange for customers to unbutton buttons and zippers for trying on clothes.

Proper evaluation is also very important. It should be sincere to evaluate the trying effect, but with exaggerated words and compliments.

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

(1) observe and observe the expression and response of customers.

(2) be careful in asking questions and avoid personal privacy.

(3) distance from customers should not be too close or too far away.

The correct distance is about one meter from the inside shoulder, which is also the social distance we usually call.