Four Skills To Implement Entrepreneurial Venues

For entrepreneurs, though they only rent a shop, they are just as troublesome as buying a house, sometimes even more cumbersome. They need to deal with lots of problems, such as Lot selection, rent negotiation, contract signing and so on, which will affect the success or failure of entrepreneurship.

First, shop in a targeted manner.

The placement of shops should be determined according to the characteristics of entrepreneurial projects and the characteristics of their districts. For example, in the field of service, the general choice should be in residential areas, and the catering industry should be selected in crowded areas so as to ensure a certain consumption of tourists.

Two. Let's talk about rent from the bottom up. Many entrepreneurs are accustomed to the price from top to bottom according to the price of the shop owner.

The result is led by others.

The best way is to set up the upper and lower limits of the rent on the basis of fully understanding the market situation, and then start with the lowest psychological price.

"Water".

Three, it is not suitable to choose a sublet shop. Nowadays, there are many shops that have two times of sublet or even three sublets in the market. These shops have added many times of subleasing profits on the original price, so the price is much higher than that of the similar shops. It is suggested that the first entrepreneurs should choose carefully.

Four, the longer the lease term is, the better the rental market will continue to rise. The longer the lease term is, the better. Otherwise, it will not be conducive to controlling the budget.

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There are a lot of information about the "main points" of shops. Investors can collect, analyze, summarize and reasoning from the following aspects in order to form judgement.

The first point: the level of economic development in the area where the shops are located is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.

"Key points" two: local population situation, including population size, density and aging degree, population density is too low, it is not easy to form business prosperity, the degree of aging is too high, indicating the quality of purchasing power is low.

"Key points" Three: the price of commercial housing.

Commercial housing is a symbol of standard commodity, and its price reflects the occupant's consumption ability.

"Main points" Four: the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the prices of the shops.

"Key points" Five: the shop's own conditions.

Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.

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When shopping, most female customers like to stroll slowly, and the location is obvious.

For example, the front of the elevator and the shops at the corners of the floors tend to become frequent patronage of female customers, while those that do not rely on elevators do not stay in the corner.

Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall.

Female customers have the idea of "shopping and deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison.

In contrast, the purpose of male customers to buy clothes should be clear. Before buying clothes, they want to buy them well. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping.

A reporter interviewed several female customers at the mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space.

Female customers naturally feel "bad" about finding out or beating up with many brands.

Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better store clothing.

Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" to go shopping, the feeling of shopping in the mall is not as good as female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing.

The decoration of men's clothing stores in many shopping malls is not decorated with wooden materials into a simple style of coffee color.

And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality.

Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be more choices and they will not care about the location of the store.

But in fact, it is precisely because there are enough choices that they are not the same when they are "wandering" and "choosing".

In view of this, women's clothing enterprises in the shopping mall to strive for a better position is necessary for increasing sales volume.