How To Play Flagship Effect In Direct Battalion

First, Direct stores can effectively display corporate image and brand image, and actively expand franchise cooperation.

Facts have proved that the more successful a direct store is, the quicker the circulation of goods, the quicker the withdrawal of funds, the stronger the brand competitiveness and the higher the efficiency of franchise.

Two, direct outlets create direct

Source, flexible sales of goods, effective handling of inventory.

Three, the source of information feedback, consumer communication platform.

Direct stores reflect both their own business information and consumer market demand and cooperation information. Brand dealers can make rapid adjustments based on these information in the first time, and further develop and grow.

Four, the national model shop, standardize the management of demonstration shops.

With its unparalleled comprehensive advantages, the direct store has set up excellent shop image, good service, guidance and standardization for franchised stores.

Guide, scientific matching of goods, effective brand maintenance, play an exemplary role in brand promotion and scientific management.

Five, staff

Base, to spread corporate culture.

The direct duty shop shoulders the mission of terminal staff on-site practice and skills training, and the effective dissemination of business philosophy and brand culture.

In order to open a shop and open a shop, it only pursues the number of Direct stores, and does not attach importance to the quality of operations. This is the taboo of opening up new stores. There is no scientific plan, no rigorous budget, and no correct management.

Different levels of cities and different types of shopping malls have different functions for Direct stores. Not all direct stores are used to digest inventory, nor are all direct outlets used for investment. All direct stores do not have identical goods or make the same sales mode. They should be focused and not mechanical. Otherwise, they will lose everything.

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There are a lot of information about the "main points" of shops. Investors can collect, analyze, summarize and reasoning from the following aspects in order to form judgement.

The first point: the level of economic development in the area where the shops are located is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.

"Key points" two: local population situation, including population size, density and aging degree, population density is too low, it is not easy to form business prosperity, the degree of aging is too high, indicating the quality of purchasing power is low.

"Key points" Three: the price of commercial housing.

Commercial housing is a symbol of standard commodity, and its price reflects the occupant's consumption ability.

"Main points" Four: the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the prices of the shops.

"Key points" Five: the shop's own conditions.

Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.