Help Customers Find The "Only" Product Suitable For Her.

　　 Before fitting: This is tailor-made for you.

Situation 1

Customer: you brand just came out. Why have I never heard of it?

Shopping guide: Sir, our brand has a history of 10 years. It never advertises. It is the propaganda that our customers do after they pass through. The spokesperson and propagandist of our brand is our customer friend. So I hope you will become our spokesperson.

(or) shopping guide: Yes, you can understand your feelings, our brand is not enough publicity, and rarely play large outdoor advertising and TV advertising. But as you know, wool comes out on sheep and consumers pay the bill. Our brand has been committed to providing high quality products and services to customers. Many of them are old customers coming back and bringing new friends. I also want you to become our brand image spokesperson.

Situation 2

Customer: are you the old one last year?

Shopping guide: (identification + interpretation) Yes, thank you for your attention to our brand. This is our classic. Last year (last season) bought very well, many customers did not buy it, and then called to ask. We contacted Brand Company and made a batch. It is a classic improvement, improving the process, fabric, designer, production line and size. You will have more temperament and charm when you wear it.

Situation 3

Customer: which is better for your clothes than other brands?

Shopping guide: actually, sir, you have told me the answer you want to know. Because you choose us to serve you, that is, trust us, thank you. I'm glad to serve you. My name is X.

Analysis: customers begin to focus on products, which is a prelude to push customers into fitting rooms. This step is very important. At this point, shopping guide needs to do away with all kinds of doubts and answers to customers' confusion. Each answer starts with "yes". It not only respects customers, but also gives customers the feeling of "shopping guide agrees with their own views".

　　 In the fitting test: hit the string in the heart of the customer.

When a customer chooses a product, he hesitates between trying and not trying. He needs a "push" at the right time: a shopping guide, a customer who picks up the clothes in the middle of the customer, gently pushes them on the customer's body, and the other hand gently helps the customer's back waist.

When the customer is in the fitting room, the shopping guide should carefully select and match several other clothes for the customers. For customers, especially female customers, as long as they enter the fitting room, it is generally difficult to try out one side.

When customers walk out of the fitting room and have not looked at the mirror, the only thing you need to do is to show your appreciation and affirmation. If you are a new customer, you can say, "Wow, this dress is suitable for you". If you are an old customer, you can match the exaggerated expression and action: "Wow, this dress is made for you. If you put on this dress, you are the image of our brand. Spokesman "Then turn around the customers and look up and down.

Situation 1

Customer: I can't feel it.

Shopping guide: Yes, it is very important. Feeling plus professional is more important. Clothes are not only worn to themselves, but more often than not others are looking at you. I am very responsible to tell you that this dress is very suitable for you. You see, you wear this dress with a stronger chest, a lighter waist and a more buttocks.

Situation 2

Customer: I don't like this. It's too old-fashioned.

Shopping guide: (to customer's clothing time, occasion understanding, brand positioning) Yes, I can understand your feelings. If I were you, I would feel the same way, maybe it is different from your usual dressing style. Our brand positioning is specifically designed for mature and successful people. It is not the clothes that you wear, but the clothes you wear. Your temperament and image just match our brand positioning and help you achieve greater success in your work and business negotiations.

Situation 3

Customer: the color of this dress is not good.

Shopping guide: Yes, I can understand your feelings. The key is that you wear this dress with a lot of glamour and charm. (you look very attractive in your body). Look at this dress you wear. Your chest looks so strong. How thin the waist is and how long your legs look. Now do you still think the color is important?

(or) Yes, I can understand your feelings. It may not be the same as your usual habit of dressing. Feeling is very important. Feeling plus professional is more important. We are trained through strict collocation. We will be responsible for your image and our brand image. It doesn't really benefit us if you wear it out. You can rest assured that if your family and friends say it is not appropriate, you can bring it back anytime.

Situation 4

　　 customer It's not good. I don't like it.

Shopping guide: Yes, I can understand your feelings. It may not be the same as your usual habit of dressing. Feeling is very important. Feeling plus professional is more important. We will be responsible for your image and our brand image. I can tell you very responsibly that this dress is very suitable for you and walk out of this door. You are the image spokesman of our brand. You can rest assured that if your family and friends say it is inappropriate, you can always bring it back and exchange it.

Situation 5

Customer: there are so many people in the street wearing the same clothes that I dare not buy your clothes.

Shopping guide: Yes, I can understand how you feel. If I were you, I would feel the same way. It is because of the good clothes that I wear more talents, but everyone's feeling and temperament are different. The effect of wearing out is different. If you wear it, more people will wear it just to show that you have led the fashion trend.

　　 Fitting Answer: merchandise FABE

Situation 1

Customer: customers worry about quality problems, and no matter how to answer them, they are not very reassured.

Shopping guide: Yes, I understand your feelings. If I were you, I would feel the same way. After all, you are not wearing our brand clothes, and do not know much about our brand. Your concern is normal, but I am very responsible to tell you that you need not worry.

(or) (mistrust of products is actually a distrust of Shopping Guide) Sir, you can rest assured that our products are manufactured under strict supervision of our quality inspection department in accordance with the requirements of the authoritative department of the state.

(or), sir, I am very responsible to tell you that if you find a fake and Shoddy Commodity in our store, we will compensate you 10 times. If it is because of the inhuman quality factor, we will deal with the commodities strictly in accordance with the "Three Guarantees" law.

Situation 2

Customer: I like this pure cotton dress very much, but will it fade, shrink or pilling?

Shopping guide: (recognition and praise, weakening problems and shifting topics, professional knowledge, services), sir, our clothes have been shrunk, stereotyped and anti pilling. Our pure cotton clothes have been sold for thousands of pieces. So far, we have to wear and maintain the correct methods. So far, no problem has been found, so you don't have to worry too much about this problem. (after the transaction, tell the customer the correct wear, wash and maintain knowledge).

Situation 3

Customer: do you have any other fabrics for your fabric?

Shopping guide: (professional and guidance), I am sorry, this is our limited edition this year, only this color, and the number is very limited, sold out. (Note: the products in the shop are not divided into the new ones and the old ones, only the classic ones (last year's style), the Limited Edition (broken codes) and the smooth sales section. )

Analysis: when the customer starts to pay attention to the quality of the product and so on, it shows that the customer has decided to buy this product. At this time, the guide to convey to the customer is: This is the only product suitable for customers.