Zhou Shaoxiong: I Never Go Back In A Race.

Zhou Shaoxiong's hometown, Fujian, is rich in "Fujian businessmen". In 80s, Quanzhou, from the small sale of cloth, accumulated three years of clothing factories everywhere. "Fujian culture" is born with the ocean temperament, has the root of the business, extremely uneasy. In the wave of "grassroots" going to sea, Zhou Shaoxiong has a secondary school diploma and a working experience in Xinhua bookstore. He is a typical cultural person. Think back to it. If it weren't for reading more than others, it might not be more comprehensive and broader.

So when the people around him were still working hard to copy, he began to think about the brand. The seven young men sat together, finally decided the wolf, and because it was seven, it was called the seven wolves. In those days, people's negative understanding of "wolves" was deeply rooted. The problem of name was controversial and criticized at the beginning of the creation of the brand.

Why are wolves? Dare to think, dare to fight, rebel, and act independently. At that time, the passion for starting a business was to get together, drink and talk. Until now, Zhou Shaoxiong is still willing to emphasize the passion of entrepreneurship - that is the stuff of seven wolves. "No matter how young the 60 generation is or how young they are, young people will always have dreams, impulse and ideals to create new things."

With brands, where to sell? Go to Shanghai! At that time, the Shanghai market represented the highest level of China's light industrial products. So the seven brothers came to Shanghai with 50 thousand borrowed money. The first batch of finished products was put to the front line department stores such as Shanghai Hualian and one hundred. It was also very courageous to think of it.

"This is the best way to test whether our stuff is the best. It's like taking the first focal point of Tmall's home page today."

In 2008, Zhou Shaoxiong took the 18 year old menswear brand to "enter". Online retailers The city is one of the earlier layout lines in traditional brands. In his view, there is fierce competition among enterprises in China's clothing market, but it is still under a rule. In the process of competition, we should be good at ourselves rather than completely killing the enemy.

This seems to be a bit wrong with the old "Chou flavor" of the sea. He has his own set of principles. "Just like a race, don't look back at others. The most important thing is to try your best to run. To see other people, to see the opponent, the result is the scale of the style, the popularity of the crowd, the dilution of brand tonality to the degree that everyone can accept is equal to no brand.

Only a few special attention opponents, because the "false wolf" incident, then the "true and false wolf" lawsuit made the seven wolves win the lawsuit, but also made full eye, and even become an alternative marketing, and now he is not willing to mention this matter. Until now, there are still many "five wolves" and "eight wolves" on the Internet.

Marketing exposure of seven wolves Men's wear Peers are more low-key. This is related to Zhou Shaoxiong's mentality of returning slowly. He said that there are three values of a product, price, quality and service. Marketing can promote the soaring of performance in a short time, but it emphasizes marketing rather than product value, and performance is sub healthy.

　　 Zhou Shaoxiong It is also a typical generation, but it is not a family business. The key word of Zhou Shaoxiong's entrepreneurship is more "brothers", so from the earliest seven person combination to the formation of the core members team, all are guided by enterprise management. "We must have the same spirit."

"I see people, first look at integrity, second look at expertise, and finally savvy. Excluding these three items, it is about passion and ambition. Confucius said, "Fifty knows destiny," the entrepreneur of this age is still struggling in the forefront. Zhou Shaoxiong is adjusting his role and retiring from the leading wolf, like a preacher. I used to like to talk about challenges, but now I want to talk about joining the WTO and talking about practice. In his opinion, every company is a practicing monastery, which is the same as any other company. Every day's experience is just a tool. The experience of life is to temper itself through these trivial things. He hopes to find the right way to share with you and formulate a set of rules to make "wolf pack" less detours.

In recent years, Zhou Shaoxiong has changed the habit of getting up early to drink tea, "not so much time", but he will brush his friends circle. The characteristics of the Internet are centralization. The fragmented communication is linear, and the interaction logic is different. He is willing to apply these things to business, social relations and business management.