First, Calculate The Daily Breakeven Point.

People in the industry once regrets that where to buy and sell anything is the first thing to start a shop. It is better to choose the place where people do not go through. No one can see it in vain, and there are more people. But once in a row, there is no longer a repeat customer. It is also a waste of time. There are many things that can be further explored in opening the shop. Quantification Through the "digital shop" to reduce business risk in the later stage.

Reference to general chain stores Shop opening mode It is necessary to calculate the daily break even point at the time of site selection, that is, the daily balance point. Among them, the most important parts of cost are daily rental, labor cost, promotion and other materials cost. The profit is mainly a product premium. Through the daily balance point, it is possible to counter the amount of sales needed per day to achieve balance of payments, and the daily sales volume is related to the volume of stores, the rate of entry, and so on. Turnover rate There are four indicators related to the consumption quota of each customer, and the first three indicators can have a certain understanding at the time of shop location.

Taking a large chain restaurant as an example, people usually calculate the flow situation in two ways: static and dynamic. One refers to squatting at the target shop site to see how many people walk through the store every week. Bicycles and drivers generally do not count unless they can be conveniently passed through and have a residence area. From finding the target store to basically determining the location, the general time is 3-6 months, and for the requirement of the stream of people, the chain restaurant will expect 15-18 people a week to pass the final consideration. Since there are already many stores open shop experience, for entering the shop rate, the transaction situation already has the relatively mature data, therefore most after the digital quantification computation opens the branch, basically has not lost the money to close the record. It is worth noting that there will be relatively large differences in the entry rate between the shops opened in the leisure shopping area and those in other non destinations, so the requirements for the stream of people will also be different.

Dynamic measurement will take about 50 meters per minute, starting from the location of the target site, and see what kinds of buildings are around the walking distance of 3 minutes, 5 minutes and 10 minutes. They are classified as the future tier one, two level and three level areas. These people hope to become the future market. Of course, the more people in the first tier area, the better the crowd will be the most convenient consumption in the future. Even if some stores belong to the early layout, they will also take into account the speed of the increase in the number of people around. In the rental and rental agreement, the early losses will be taken into account, and the overall profit will be realized.

In addition, many enterprises will have certain requirements for the quality of the storefront when choosing shops, and different types of storefront requirements are very different. For example, a restaurant chain requires that the first floor area should be more than 350 square meters, the length of the facade should be no less than 12 meters, the storey height is no less than 2.8 meters, and the lease must be more than 10 years. Coffee shop chain, many will require that there must be a swing, not only to solve the problem of indoor smoking, but also allows guests far away from the store, you can see the corporate image, feel the atmosphere of coffee, seduce the idea of consumption. And some jewelry chains, if located in the shopping center, not only want to be on the same floor with fashionable women's clothing, but also want to have the right amount of similar brands to get together. Generally, 3-4 brands are suitable, too few brands are difficult to form consumer habits, too much brand competition and market competition pressure will increase.