Lemaire: Brand, Design And Daily After Leaving Hermes.

Last autumn, he resolutely left the world's top women's brand, Hermes, and began to focus on the development of personal brands. Last Wednesday, the brand was held at this autumn Conference - the light colored retro cloak, boots, shoulder blouse and wide pendant skirt.

2015 the day before the autumn dress show, Mr. Lemaire was sitting in the studio's office talking about last year's decision. "Still a little nervous. This is undoubtedly a difficult choice because I also enjoy working there. But with the development of Lemaire, we have to face great challenges. Over the past few seasons, brand has been developing and sales are increasing. We have gained more and more attention. The time has come. "

Outside the office, models crowded in the hallway, waiting for the test of designer Camille Bidault-Waddington. In the office, the Lemaire Wen sitting beside the David Bowie photo frame is neither chaotic nor indifferent.

"The invitation of Hermes is an endorsement for me, and of course the recognition of the whole mechanism. All of a sudden, people's attention to Lemaire brand has increased, and more and more people attend our conference. More people are starting to like this brand. Let everything take its course. This undoubtedly gives me more confidence, and I think the same is true for Sarah-Linh.

Sarah-Linh Tran is Mr. Lemaire's life and work companion, quiet, low-key, until recently came to the front. Today, the two are the creative directors of Lemaire brand. Mr. Lemaire has revealed that the two have been acquainted for 8 years and have been working for the brand in the past 5 years. In January, Mr. Lemaire decided to rename the brand to Lemaire and remove Christophe to show appreciation for Sarah-Linh and its members. "We decided to retain only our surname, which is more like a family brand."

The aesthetic concept embodied in Lemaire brand reflects the elegance of its designers. If the earlier launch series is more like a professional costume for a specific crowd, then use it. Lemaire Sir, the design of the latest quarter is more personal. "People always strive to create wonderful, but we pay more attention to the quality of daily life. This is the essence of culture.

leave Hermes Mr. Lemaire is also a cause for concern. The release of Wednesday attracted many spectator groups. Just the day before, Lemaire maid sent messages to the media in a low-key manner, and briefly introduced the launch of this autumn's cooperative product with the Japanese retail clothing brand UNIQLO.

UNIQLO and Hermes do not seem to be able to reach eight poles. The latter is luxurious and luxurious. UNIQLO offers cheap home based money, and its super stores offer cashmere sweaters less than 100 dollars. "Good design is the key," Mr. Lemaire said. In general, UNIQLO has something we appreciate. " For designers, universality is by no means a selling point. "We do not want to be independent. This is not our style. Do not deliberately subvert what, insist on their own ideas, go their own way. "

However, there are many ways to achieve subversion, including persistence. Design It can also be an alternative way to keep people uninterested. Lemaire thinks that the catching up speed of fashion circles is a "time sickness".

In order to avoid the above argument too high and cold, it can be said that in the traditional sense, the hard handbag designed by Chilean sculptor Carlos Penafiel is also a kind of subversion. Its shape is like the open neckline of women. I believe there will be more content in Lemaire women's wear. Lemaire said, "there may be errors in our understanding of the outside world, and we have responsibilities. Lemaire is not only a Puritan of intelligence and wisdom. Under her conservative appearance, there is also a sexy side. "

Tran added, thinking that someone was carrying such a bag, "it must be very charming."