"Li Xing 1157", Against The Potential Of "Wonderful Flowers"?

A lot of people have noticed that there are several characteristics of the star brand, which are different from other shopping malls: they do not include men's wear area, women's wear area, shoes area, etc., but more like an integrated store. Unlike other shopping malls, they display gold, jewelry, luxury goods and other counters on the first floor of the middle hall, which is a coffee dessert shop that most people can afford, such as Costa and Gong tea.

"I wanted to be a woman's afternoon tea." Chen Min's idea seems to be somewhat "capricious", but it is not unreasonable. "Although the first floor is a prime location, it is also very important to get close to the actual demand. If you can go shopping in your own home, it's not very good!"

"The best is for you." In Chen Min's eyes, Li Xing is his home. "I want to make it perfect, and it's the same with a person who wants to decorate his home in a warm and comfortable mood. This is why the pattern can be duplicated, but the thinking of the helmsman can not be duplicated. The fundamental reason is that the emotions are different.

Whether it is Starbucks, Haagen Dazs store or Watsons, many of the famous stores are among the best among the brand shops. This is Chen Min's pride.

Even if the development is successful, the famous brands still encounter unprecedented bottlenecks, which was expected by Chen Min. It is not difficult to understand that there is no spare space for more than 30 thousand square meters of construction area, and even there is no parking lot.

How to do it? Obviously, expansion is not possible in crowded Hubin business district. In the end, Chen Min decided to build a two star shop, "Li Xing 1157", which is located in the south of Hangzhou City, with an area of 100 thousand square meters.

The moment, Hangzhou Shopping mall and complex have become saturated. Chen Min's decision is somewhat bold in some people's eyes. Facing the controversy, the female head seems quite calm.

" Lixing 1157 It is located at the fork of Zhongshan South Road and WAN Songling Road, which is the foot of the imperial city at the beginning of the Southern Song Dynasty. In Chen Min's conception, "song culture" is the theme of the future shopping malls, which will be closely related to the macro decoration of the shopping mall and the dress and clothing of the staff. Moreover, in the future, shopping malls will also hang the 3D dynamic version of Qingming River on the first floor of the hall for decades.

While pursuing the traditional culture, Chen Min Also determined to fast fashion three characters "play to the end". Speaking of this, she immediately explained that in the future, the store will have an overnight bar, 24 hour book bar, 6D cinema, and so on.

What is most expected is that in the future, "Li Xing 1157" will enter the brand, more than half will be the first place in Hangzhou City, and even some will be the first stop in Zhejiang. For Chen Min, who loves fast fashion brand, "it is also a little excited to think about it!"

"The shopping mall project was launched at the end of 2014, and the more than 200 shops were all settled in almost a month. It is expected to open in November 1st this year." Chen Min said, dare not say that the speed of investment is the fastest, but efficiency is absolutely amazing, called a "flower" on the contrary.

Her vision for this new project is very much, only the location of shopping malls. She lists the 27 best, including the most classical, the most humane, the most inherited, the most integrated and the most elegant......

From the location, the shopping mall also has inherent advantages, which can not only radiate the relatively blank retail market in the south of Hangzhou, but also carry on the popularity of the West Lake scenic spot and the commercial atmosphere of the imperial street in the Southern Song Dynasty, and the Qianjiang four bridge can bring a part of Binjiang District's passenger flow, obviously, "the foundation is quite good."

"We need to worry about this project in 2015." Chen Min's voice was very cheerful.

She also revealed the episode in the naming process of shopping malls. Originally, Chen Min once wanted to name "Song Yan" for "Li Xing 1157". The reason is that the "Yan" part includes three parts: mountains, water, and features. It better fits the characteristics of Li Xing, a shop next to West Lake, and the two shop depending on Lantau Peak, which is a very elegant thing to her. Unfortunately, in order to be able to speak fluently, I finally decided to "star 1157".