The Market For "New Race" Has Seen Explosive Growth.

The way of Chinese sports is developing in the direction of fashion, bringing new opportunities for the development of sports industry. The sports industry needs to have a deep insight into the trend and hot spots in the current market, grasp its own development direction, and constantly conform to the lifestyle of consumers, so as to maintain the vitality of the brand.

At present, the market of the "new race" is booming, and the industry running around is in the market trend.

Data show that at present, the proportion of people running as their sport and leisure mode is 41%, which is the most important form of sports training except for walking. Among them, nearly 33% of the participants took part in running sports in the past year, and nearly 60% took part in the time of three years. It can be seen that quite a few people in the running army have just joined the market, and this market is in a stage of rapid development. More new forces have joined the market, providing great imagination for the market.

If you still think that running is going to sweat in the gym, you are totally wrong.

Today, runners will choose more outdoor environments, such as communities, parks, highways and outskirts. They believe that running is going to "wild". What they need is just a pair of good running shoes and other peripheral running equipment. From this point of view, we can see that the running equipment and

There will be great market opportunities.

Although the market for running equipment is very large, the running market is still immature, and 78% of consumers do not choose professional running equipment. Generally speaking, they are more casual.

Consumers who use professional running equipment also focus on the demand for basic products such as running shoes, socks, kettle and so on. They have lower occupation of equipment such as professional underwear, glasses, tights, coats and so on. But the present situation also illustrates the existence of market opportunities. With the constant upgrading and evolution of runners, the specialization of equipment will be a trend in the future.

From the consumer's acceptance of running equipment brand,

Better, but as long as the price is reasonable or the brand is hard enough, the domestic brand is also acceptable to consumers.

The market of running equipment is very large. As an emerging market, it has fast development speed and great potential, but its maturity is low. Enterprises need to grasp the market trend quickly, accurately and firmly, and quickly find opportunities in the market and see opportunities in the market.

There are two kinds of strategies for enterprises:

1, give priority to those who are relatively mature runners, and form word-of-mouth in these heavy users, which will affect those "new runners" in the future.

2, with the development trend of the market, we should create an entry brand for beginners, so that the "new race" people can see their professional equipment.

The two way is the same goal, but the strategic path is different. The former is more difficult and more challenging, and the latter is more pragmatic, that is, catching the rising trend of the market and avoiding the competition of professional brand, more like the outdoors.

The strategy of the explorer, the initial market needs a certain number of nurturing and waiting, when the market breaks out, the brand will also be driven by the rocket speed.