The Survival Of Foreign Capital Stores In Guangzhou Depends On "Characteristics".

"Ma Sha Jin is good news is correct, but we can not disclose more details."

Yesterday, the relevant people of the good Plaza told reporters in the south that Martha had already decided on the foothold of Guangzhou, but where exactly the position was, and what area it would give to the two sides was still in the middle.

In fact, from 2009, Martha's news about opening a store in Guangzhou came out one after another.

"It doesn't mean that we don't want to come, but Martha has been looking for opportunities," according to Chu Rui Business Director.

It was introduced that Martha wanted to introduce the department store of Guangzhou before the opening of Taigu remit, but the two sides finally failed to cooperate because of some reasons.

In October last year, F IN O LA LE WIS, director of business development at Martha's Department of Asia, said at the Guangzhou China UK Trade Forum: "many people ask when to open stores in Beijing and Guangzhou. We believe that in the future we will have the intention to cooperate with local governments and developers when we find suitable locations in the future, and we want long-term cooperation."

The speech was so obscure that it did not attract much attention at that time.

Until after the Spring Festival this year,

The news of entering Guangzhou again became hot.

It is speculated that Marsha will join hands with Tai Koo Hui again, or enter the sky ring Plaza, which is still under preparation.

Today, it is still good to say that we still have not left Guangzhou's first commercial circle Tianhe business circle.

"Before Marsha comes in,

The foreign-funded department stores only have Baisheng, but they also quit.

Huang Huajun, assistant and Deputy Secretary General of the Guangdong provincial Circulation Industry Association and President of the first commercial network, told reporters yesterday in Nandu that foreign department stores in Guangzhou had been unacclimatized.

"The present business environment is different from before, but it is also facing new challenges and challenges."

At present, the biggest impact on the electricity supplier is the retail industry. Data show that last year, the sales volume of 50 key large retail enterprises fell by 80%.

Huang Huajun believes that at present, there are too many channels for buying foreign capital stores, and not necessarily at home.

However, because Marsha is the first foreign department store in Guangzhou, there are still some selling points and highlights.

"We should pay attention to the fact that the goods, shopping environment and services of foreign department stores are not so attractive to consumers in Guangzhou as they were so fresh and more than 20 years ago, so Marsha Lai is good. They should make innovations and make their own characteristics. For example, some products can only be bought here."

Huang Wenjie, chairman of Chu Rui commercial organization, also said that from the past situation, it is very difficult for the department stores in other provinces to survive in Guangzhou.

But the same thing, if the foreign retail business in Hongkong to take a firm foothold, then the opening period in Guangzhou will shorten the incubation period, and it will be easier to live, such as Jusco.

"Marsha has been in Hongkong for many years, which is a good thing for them to enter Guangzhou."

In addition, Zheng Jia square has reduced the size of the Guangzhou friendship store last year, and it is now appropriate to introduce retail elements.