Adidas Sponsors Will Turn From The National Team To The Children.

"2000 to 2008 was the diamond age for the development of sports products. (Adidas) did not have any competitors, and later began to respond to changes in stock and market new tastes.

But with the Chinese government's strong support for sports development and making sport a more important part of people's education and life, we are full of confidence in the future of sports products.

Gao Jiali emphasized.

The Chinese government put forward the goal of the sports industry's total scale reaching 5 trillion yuan by 2025, and given enough attention to football.

This opportunity is of great significance to Adidas and other sports brands.

At the end of last year, ADI and China's national football team expired, and he said he wanted to cut the sponsorship fee and cause negotiations to break down, and the magic wand was handed over to rival Nike.

In addition, because of the contract between Germany and the German national football team until the end of 2018, the German football association president said Nike will become the future jerseys supplier of the German football team.

In March 9th, Gao Jia Li told reporters: "we have not heard the German football association president's similar statement."

For ADI's cooperation with the Chinese national team, he did not extend the consultation with the Chinese Football Association at the end of last year, thus ending the sponsorship history of 25 years.

ADI's future sports sponsorship in China will mainly focus on "investing heavily in grassroots activities, especially for children, and establishing foot schools in China so that children can get better development in sports".

ADI football just launched before the Spring Festival

Advertising slogan "jealousy, are you qualified?" has a strong impact. In ADI's view, the Chinese government's positive efforts to promote the development of the football industry are not only good news, but also a new competition for all sports brands.

"This is an excellent opportunity for the sports industry. ADI has laid a good foundation for winning in China and winning in the future". We will continue to seize this good opportunity in the next 5 to 10 years.

It is believed that this policy will enable ordinary people to get healthier consumption life and make sport a more important part of people's daily life.

Gao Jiali told reporters.

Last year, Adidas opened new stores in small and medium-sized cities, occupying 50% of the number of new stores opened last year.

Gao Jiali said Adidas will spare no efforts in expanding new cities.

New cities have higher participation in sports. 2/3 of the future growth is expected to be driven. ADI will focus on the entry price and medium price products, expand brand awareness and participate in interaction.

ADI's strategic goal is to attack the big cities with all kinds of products, expand small and medium-sized cities, and meet specific requirements.

Store form and customer support, rapid expansion of ORIGINALS, get the success positioning and mode of NEO products.

In recent years,

The marketing mode has changed, from the importance of the wholesale link to the order quantity to the selling rate in the Distribution Department.

Gao Jiali introduced, affected by the economic crisis, in 2010, ADI in China's market share of fourth, Nike, Lining, Anta surpassed, the brand, "in this brand, the wind gradually lost."

Faced with the challenge, ADI plans to break the Convention in the Greater China region. From 2010 to 2011, it rebuilds the information database of consumers, retailers and competitors, and restores the data oriented thinking mode. From 2012 to 2013, it will restore and speed up the growth of sales revenue, dig up important ways of growth (small and medium-sized cities, new channels and brand concept stores, etc.), and grasp the ability to meet the individual needs of individual market segments. From 2014 to 2015, it will become a market leader, open up new ways of growth, and open up new business models to achieve further development.

The introduction of personalized, customized services (entity shops, e-commerce).