Do Stars Want To Rub Up Fashion Week? It'S Not That Simple.

Past

It's the show that catwalks the stars. Today's fashion week is a star who hits the spot and watches a show.

Do you think that stars can change their headlines on the fashion week when they carry their suitcases? It's not that simple!

Participating in fashion week is not a "journey to say" but the most basic prerequisite is that a star must first get an invitation letter for fashion week.

As far as you know, the way of distribution of the invitation of big brands in fashion week is like this: 40% is the top fashion media in the world; 30% to the well-known fashion buyers; 10% to the guests who are invited by the brand themselves; 10% to the top customers and 10% spare parts.

And the invitation letter of stars basically comes from the invitation of brand or fashion media.

Of course, many famous stars have been recognized by cooperation with big brands before they win the fashion week.

Last year in New York spring and summer fashion week, Yang Mi and Amber Kuo both sat in the front row to see the show. They knew that it was the cooperation between the brand and the "little time" movie.

In the poster of "little time 2", Yang Mi wore a long skirt.

It is also expected that the show will be improved.

Many children's shoes have seen "little times" embarrassed to greet their friends, understand that the young lady gives you a trick -- to say that you can appreciate the movie's "fashionable children" and see that you can recognize a few brands, even exercising your eyesight.

As for Fan Bingbing, Li Bingbing, Xun Zhou, Zhao Wei and Hsu Chi, they are the spokesmen of international brands. It is natural for them to be invited to fashion week.

Over the years, Fan Bingbing, a veteran of the show, had no need to join in the battle of the actress. But as long as LV participated in the fashion week, fan ye had never been absent.

And those little stars want to rub up on fashion week, the two or three line and independent designer brand is also a good choice.

In contrast, it's much easier to get an invitation from a fashion media than with a brand knock.

40% of the brand's invitation quota is given to the fashion media, and they will rely on the invited stars in the topic and layout of the fashion week.

Zhang Yuqi, Huo Siyan,

They had all been invited by the media to see the names of all kinds of microphone in their hands.

Support for Star Fashion Week is not just invitation letters, but also enough money.

Children's shoes think about the cost of travel to Europe, plus the star's necessities and publicity assistants.

I'm afraid the stars are bleeding.

The star who wins the first big brand invitation will basically have the brand public relations arrangement schedule and reimburse room and board expenses.

But those artists who take part in the media can only rely on the media to patronage. Smaller coffee artists even want their own teams to go out and find money.

For example, this year's "sprained feet" actress had been unable to support her fashion week because of her lack of sponsorship.

And if the stars themselves have endorsements, they will be easier to pull.

Because brokers can cooperate with the media and brands to plan a series of Fashion Week activities -- media's full record brand promotion.

However, even if the star has been cut off by five passes, six will knock on the door of fashion week.

Really influential first-line stars are to sit in the first row of the show, commonly known as VIP area.

How can we get the ideal seats? As far as you know, the key is the brand PR.

Over the past few years, Chinese and big stars have frequently run to overseas showrooms, and public relations officers of major brands need to fight for balance.

They will take some small tricks to arrange the seats in the field, such as lengthening the length of the T platform, so that more stars can be placed in the first row. While the circular T platform is used, there are hundreds of seats in the audience circle, and there are two T sets, and the seats of the audience seats are placed back to back, so it is impossible for the stars to compare.

And the brand public relations will make specific seats arrangement according to the influence and popularity of the stars. For example, the first-line stars must be able to sit in the VIP area. If the two or three line stars want to move forward, they must have a good relationship with the public relations, and publicize the influence of the star on the international level from the public relations to the top brands, in exchange for the seats in the first row.

If there is no...

Anyway, the audience can not see how to shoot is the absolute principle.

In 2011, Fan Bingbing did not walk out of her style in the red carpet fashion week. But when she took the photo with Gong Li before opening the show, she published another manuscript.

However, it is said that many brands have relaxed their requirements over the past two years. As long as the media put forward the application of stars to see the show, public relations can generally be arranged in the front row, but a big brand is still very popular.

Fashion week is a gathering place for fashion people.

In 2012, Zhang Yuqi, Huo Siyan and Li Xiaolu took part in the fashion week in Paris. They were shaped by netizens as Tucao as "black hill old devil", "black widow" and "pressure lady".

Understand, miss, tell you that the most safe way to wear fashion week is to be simple and decent, and never to be too heavy.

The fashion has surpassed the public for centuries, and the star who is more exaggerated than the model on the T platform, I am afraid, just to return to China to send out a round of eye catching news release.

However, many actresses are not good at modeling, sometimes they have no way to do it.

Under normal circumstances, the brand will sponsor clothing to the invited stars, but the first line stars must have the right to choose. After they pick out the most colorful costumes, the rest will be selected by the other two or three line stars.

Of course, fashion media will also cooperate with some clothing brands in advance to provide some costumes and accessories for artists.

So many stars are well prepared to take their own clothes to the fashion week.

One year Yang Mi went to New York fashion week, but with a dozen clothes and more than 20 pairs of shoes, he could open a second-hand store in New York.

Watching the show and shooting blockbuster is a necessary journey for the stars.

The first-line star was invited to a big brand, attacking the famous brand for a show, relatively relaxed and calm.

But many two or three line stars are invited to the fashion media. They must go to many showrooms as if they are on the market. They can shoot films for the media and shoot commercials for sponsors.

As for those small artists who come at their own expense, it's not easy to come. It's natural to run several shows, change more sets of styles, and take more photos.

Understand miss know that there is a girl named Zhang Xinyuan, no work in the country, one day, suddenly "stunning" appeared in a fashion week, in 25 days time ran 22 shows, took pictures to repair themselves, understand that Miss often see fans for their idol heads out - "how hard do you create her?" so hard to fight in the first line of the artists, understand Miss look at the picture will know how hard she worked......

It's really great to come to fashion week if you can get a T show.

Fan Bingbing and Pace Wu used to have a good relationship with the brand, wearing fashionable clothes in Paris fashion show, even if foreigners recognized all Chinese women as "Bing Bing".

Almost every show will give half an hour to communicate with the guests before the start. The star will have to take advantage of this time to walk around the field, get close to the top brands and take photos with famous designers and big foreign stars. In the press release, words like "talking with designers", "being praised by designers as inspiration Mousika" and "whispering with the top brands" can be presented in a news release to highlight the tall.

It seems that star's most important job in fashion week is not watching show is social!