Alipay Is Making Efforts In Overseas Markets And Cross-Border Electricity Providers

The battle for payment lies in the scene. If Alipay's service windows are competing with the WeChat service number on the same race line to compete in the O2O market, then Ali's international effort is secretly overtaking. Ma Yun's English teacher came from the Alibaba and became a foreign businessman. From the perspective of gene and experience, the understanding of internationalization will be better than that of Tencent. Although this part of Ali's prospectus is not brilliant, it's definitely different to go back to that point and stay there for a long time. Alibaba Group has recently made frequent moves, whether it is domestic acquisition of UC residual equity and investment in twenty-first Century, or foreign investment in Singapore Post and joint Italy economic development department, or hidden or overseas ink market, it is estimated that the road and timing are good.

For example, in the afternoon of May 9th, the small and micro financial services group of the small and micro financial services group of CEO, Peng Lei, talked about how to build an internet financial ecosystem. In addition to platform based wireless technology, the output of cloud computing and big data capabilities, it also stressed the need to "consolidate the International Foundation and constantly tap into the business model to find the needs of overseas merchants, Chinese merchants, overseas consumers, Chinese consumers and overseas regions, and gradually meet them". This shows that Alipay's internationalization has been very clear. It is not to expand overseas to replace PayPal, but to meet the cross-border trade payment needs related to China.

In recent years, with the rise of China's "Hai Tao ethnic group", Alipay has been working with several cross-border e-commerce sites including iHerb, Forever21, Wiggle, Korea Lotte and Japan Lotte international. Among them, Alipay statistics show that in 2013 China's "sundial" consumption increased by more than 300%. In addition to following closely China As consumers scan the global footprint, Alipay also sees the demand of overseas consumers for Chinese goods. In May 26th, Ali group and Alipay announced that they had reached an agreement with Australia Post. Australian consumers could purchase Alipay shopping cards in 4477 stores in Australia in mid June to recharge Alipay, so as to facilitate the purchase of Tmall by overseas students, overseas Chinese and Australian residents. Taobao products 。

And Alipay Internationalization is echoing the fact that Ali group is building three major echelons for this intermediate area, including the B2B international business that has been accumulated for many years, and the B2C business that has just started, such as speed sell and Tmall international, one that sells Chinese goods to new potential markets such as Russia, Eastern Europe and South America, and the other invites foreign brands to enter and sell directly to Chinese consumers online. As for investment in Singapore Post to improve overseas logistics solutions, the international platform for export enterprises to provide subsidies for foreign trade services, and to hire former senior officials of the United States Treasury Department responsible for international business affairs and other related news is endless.

The enrichment of overseas sources will naturally promote the continued prosperity of the Alipay based electricity supplier ecosystem. After all, online business is the logic of more goods and more people, and more goods are more homogeneous. Unlike physical retailers, they may lose some of their customers because of their excessive popularity. This also explains why WeChat has a service number to attract independent businesses, but also to introduce a centralized electronic business platform such as Jingdong. It is not competing with each other, but ensuring that there is no omission. So when Ali applied the Alipay application to foreign countries, WeChat should follow up. Although it is not necessary to launch a comprehensive offensive like an opponent, at least tell overseas businessmen that they can connect directly to the Chinese consumers through the WeChat platform in addition to the Ali group behind Alipay.

In short, the overseas market is WeChat, who wants to start spending money on its own sites, and it must compete with Alipay who wants to cash in cash. If Ali occupies a successful overseas position, China's electricity supplier ecosystem will continue to build around Ali, and it will naturally affect WeChat's social interaction. When people open up WeChat and do not buy anything, businesses will not spend more time building WeChat stores.