Amazon How To Play The Strategy Of Winning Cross-Border E-Commerce In China

At a press conference at the three session of the twelve National People's Congress, Gao Hucheng, Minister of Commerce, answered questions from Chinese and foreign reporters. Last year, China's outbound population has exceeded 100 million people, and overseas shopping is also growing. Last year, overseas consumption exceeded 1 trillion yuan.

Chinese demand for overseas goods has seen explosive growth.

Cross border e-commerce has also become a new power point for the electricity supplier.

Ge Daoyuan, President of Amazon China, said: "in 2014, I think it will be a special year for China's electricity supplier development. Cross-border electricity supplier will become a new blue ocean for China's electricity supplier in this year."

According to the data released by the General Administration of customs, by the end of 2014, the import and export volume of China's cross border e-commerce pilot has exceeded 3 billion yuan. The Ministry of Commerce predicts that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

With the gradual establishment of Shanghai, Guangdong, Fujian and Tianjin free trade zones, more favorable policies will bring unprecedented opportunities to cross-border electricity providers.

Ge Daoyuan thinks cross border electricity business is the opportunity and advantage of Amazon China.

In terms of cross-border exports, Amazon's Chinese sellers reached a 500% growth rate on Amazon's Japanese station in 2014, he said.

The number and sales of sellers in the North American market have increased by 100%.

Shortly after the return of the Spring Festival, Amazon China announced that millions of international clothing and shoe bags were newly entered into the "offshore" store of Amazon. Amazon's "offshore outsourcing" store realized the breakthrough growth of the number of selected products from hundreds of thousands to millions of dollars in just four months after the launch, enabling Chinese consumers to enjoy genuine high-quality Chinese seafood.

At the same time, Amazon actively deployed multi-channel strategy.

Amazon's official flagship store is located in Tmall, which has been a competitor to Amazon China before.

The flagship store's main import products of Amazon are mainly divided into four categories: imported food, boutique women's shoes, toy models, kitchen utensils.

This series of lightning moves shows that Amazon will continue to firmly grasp its international sourcing resources this year and implement the international selection strategy in China.

At present,

A short board is the lack of goods.

However, for Amazon China, the product is not only the short board of Amazon, but also the biggest advantage that distinguishes him from his competitors.

Amazon's "

Shops and "direct imports" provide consumers with high quality imports.

The opening of flagship stores in Tmall provides a wider and diversified channel for consumers to enjoy the original overseas direct selection from Amazon's China, and feel the quality of life from Amazon's international selection.

Amazon imports direct selection products

The flagship store launched four categories of products in the early days.

The first batch has selected over 1000 kinds of commodities, including FLY LONDON shoes shoes, Blue Diamond dried fruit series, Emsa kitchenware, which are familiar to consumers.

About 1/4 of these brands are international brands exclusively owned by Amazon China, such as Logan, Panama Jack, MocMoc, CALZADOS MARIAN and so on.

According to Amazon's plan, in the future, based on consumer feedback, the flagship store's international brands and products will continue to increase.

The official flagship store of Amazon is scheduled to be launched in April of this year.

Niu Yinghua, vice president of Amazon China, said: "one of the vision of Amazon in China is that wherever consumers are, they can buy products from all over the world through Amazon platform.

Opening flagship stores at Tmall has provided a wider and diversified channel to enable consumers to enjoy the authentic overseas selected products from Amazon China and feel the quality life brought by Amazon's international products.