Jiaxi Fang Underwear Brand: The First Zero Inventory Mode

Cai Gengqin believes that the underwear without steel ring is a product that really comes from the demand of consumers in the industry, which is different from the thinking of making regular bra and adjusting bra.

In the past, the underwear industry was product oriented thinking. The company developed products according to past sales performance and patting head decisions, and then produced products according to the channel operators' orders and opinions. Finally, consumers were passively accepting products.

This inefficient and inaccurate way is easy to generate inventory.

Once produced

Enterprises have to organize a large number of people to make sales promotion activities.

Cai Gengqin said that in 2015, Jiaxi Fang should break through the old channel oriented mode and return to the real demand of consumers.

In 2014, Jiaxi Fang began to make drastic adjustments, like Lin Chaoqun, who has more than 10 years of experience in brand operation, as director of marketing.

Lin Chaoqun has served in several large garment enterprises with rich experience in brand operation.

In an interview with reporters, said that through a year to Jiaxi Fang brand re - combing, re positioning and internal management, the standardization of the operating procedures and standards, in 2014, has achieved very good sales results.

In 2015, the company marketing center will establish a powerful and efficient team to serve the national market and launch an innovative marketing mode.

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Inventory is the most important problem that has been bothering manufacturers, agents and terminals. In recent years, high inventory has led to the closure of clothing enterprises.

It is understood that Jiaxi Fang's innovative zero inventory model is aimed at helping the general agent and terminal operators to solve the inventory problems. In view of the regional market development, it introduces the innovative regional rise mode and develops the market for the general agent quickly.

Cai Gengqin said: "in 2015, China's underwear market will become the home of Jiaxi Fang."

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Many people think that Chinese clothing has become the trend, starting with Peng Liyuan and her fashion designer Marco.

On the Beijing APEC, the appearance of Chinese clothing seems to add fire to this "Chinese craze".

On the "Taobao", input "Chinese clothing" several characters, the page has more than 100 pages.

Among them, most of the flagship store products have not sold to middle-aged and old people in the past, but instead, the "improved suit" for young white-collar workers has become the mainstream.

In fact, before Mark was noticed by the public, Chinese clothing had already started up in the circle of young people.

The earliest is a group of COSPLAYER (role playing) who love anime games.

Many of the game anime is the role of ancient costume.

In the early stage, in order to fix ancient costumes, the actors often had to make their own handwork.

Gradually, some people on Taobao smell business opportunities, specializing in the sale of animation role of a full set of Costume Outfit, tailor made from head to toe.

Then, the photo studio launched the art picture of ancient costume. Young people who did not play anime began to join in the "play".

The red hot of ancient costume drama is one of the big promoter.

What kind of drama is the photo studio pushing on, such as "Zhu Zhu Ge" series of artistic photographs, "princess married to" series of artistic photographs, and then some original costume style, popular in the market.

At this stage, the exaggerated middle life can not be worn out, and it can only be used for young people to play a role addiction on specific occasions.

The turning point appeared after the rise of the Sinology class and traditional culture course.

A group of associations that study "Hanfu" also come to prominence. They appear frequently in various fields to promote Hanfu and Han Li.

Some teachers and students of Sinology class suddenly feel that wearing such a dress ceremony and class is the best way to complement each other.

Since then, Chinese clothing has stepped out of the category of "play" and comes to life.

A group of thoughtful young designers joined the Chinese costume design, and finally ignited the popular fire.

The "outfit" can be modified into a daily suit for modern people in the designer's hand.

For example, the diagonal collar of Hanfu is still there, but the hem has the lightness of modern clothes.

The plain clothes of cotton and hemp are still there, but the elements such as melted and knitted knitted fabrics are more close to everyday knitted sweaters and T-shirts than modern knitted fabrics.

Today's "Tmall", independent designer's original brand, mushroomed.

Among them, there are some brands of "Chinese style" route, and begin to stick up a large number of young fans.

Fashion prices range from hundreds of dollars to thousands of dollars, and they are not cheap.

It is obvious that their target customers are.