Sheng Faqiang Is Elected Director Of China Outdoor Brand Alliance.

Recently, the first meeting of the first Council of China Outdoor Brand Alliance (COA) was held in Beijing. At the meeting Pathfinder Sheng Faqiang, chairman of the board of directors, was elected the first chairman and was nominated by the chairman of Sheng Fa Qiang. He was vice chairman of Zhong Chengzhan and Huang Geng, and Chang Ji Da was the Secretary General.

　　 COA It is a brand alliance founded in 2013 by the leading members of Zijin Asia Outdoor forum. Now its COA members have more than 20 brands: Pathfinder, Keller stone, Northland, Shek Kok, north, Columbia and so on. brand 。 COA regularly convenes meetings to exchange industry information and cooperate with each other to make joint efforts to promote healthy and stable development of China's outdoor industry.

The first COA outdoor Summit Forum will be held in Nanjing at the early stage of the Tenth Asian outdoor exhibition. The forum will invite all outdoor brands, retailers and electric providers to discuss the main problems facing the development of China's outdoor industry.

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Gao Dekang, chairman of the twelve National People's Congress and chairman of Bosideng group, said: "entrepreneurs, as the most active participants in the social economy, are most able to feel the economic changes and the pulsation of the times." He said that since the beginning of this year, the traditional industries, especially the manufacturing industry, have seen a significant slowdown, causing many entrepreneurs to feel pessimistic. However, I think this is an inevitable phenomenon and an adjustment to the excessive expansion in the past. He believes that pragmatic and innovative spirit is the essence of entrepreneurship. The most terrible thing at present is not how much external difficulties are, but the decline of entrepreneurial spirit, such as ossification, conservatism and enterprising spirit. Entrepreneurs with feelings and responsibilities should adapt themselves to this "new normal".

General secretary Xi Jinping put forward the norm that "we should put the right to put in place, create a good environment and make the rules set up so that entrepreneurs can have a good place." The central economic work conference also put forward that "we should pay more attention to the responsibility of entrepreneurs and give full play to the main role of enterprises." Over the past 30 years, a large number of outstanding entrepreneurs have played an important role and played an important role in China's economic and social development and progress. In the future, entrepreneurs will also be an important force to lead the development of a socialist market economy with Chinese characteristics. According to Gao Dekang, under the new economic normal background, entrepreneurs should be "stable" and "catch up". On the one hand, entrepreneurs should be "steady", overcome the "past style" thinking mode that is eager to get instant success and gain short-term success experience by opportunism, and adjust their mindset. On the other hand, we must keep the entrepreneurial spirit of "pioneering and innovating" and combine the spirit of innovation with the market to catch up. Market vitality comes from enterprises, especially from entrepreneurs, from entrepreneurship. As the main body of the market, enterprises should introduce new products, provide new standards, implement new management, adopt new technologies, and open up new markets. All of them need innovative and pragmatic entrepreneurship. This is also the most scarce resource and the most fundamental competitiveness.

As a cell of market economy, the "new normal" of enterprises is the foundation of the "new normal" of China's economy. Gao Dekang representative said: "enterprises must also do their own things, and gradually improve their health. When a company develops to a certain scale, it will often encounter internal resistance if it wants to change. It restricts the enterprise just like gravity. This is particularly prominent in traditional enterprises. In his view, the era of expansion has passed. Enterprises must also shrink their fronts, and do not continue to expand simply. They must develop in the direction of refinement and specialization. They must base themselves on the main industry, base themselves on products and make good brands. We should rely on innovation to gain comparative advantage and core competitiveness, transform modern enterprises with modern information technology and high technology, accelerate transformation and upgrading, and speed up shifting. We should seize the opportunities brought by the mobile Internet, lead the transformation and development of enterprises with information economy and smart economy, guide enterprises to integrate with the Internet, transform and upgrade traditional industries, and strengthen the real economy.