Gao Dekang: Do Fine Works With Your Heart.

China's garment industry has entered a new period of pformation, relying on the expansion of the early horse race enclosure and the development mode of raising the profit level by raising the price.

Gao Dekang, chairman of the twelve National People's Congress, chairman of the Federation of textile and garment industry of the National Federation of industry and commerce, and chairman of Bosideng group, have a lot of feelings about this: "shifting and adjusting the growth rate of China's garment industry is essentially the pformation and continuation of growth momentum. We need to have a clear and correct understanding of this.

In order to return to the original product and service itself, garment enterprises should focus on the main industry and be loyal to quality, and use the global perspective and Internet perspective to adjust the new competitiveness.

He said that Chinese clothing can only be truly global in every detail.

In order to ensure the everlasting growth of the brand, we must become strong in the ecological chain.

Gao Dekang believes that the competition between enterprises is no longer simply competition in products, services, channels, marketing, but rather competition in information mastery.

Who can grasp the psychology of consumers, grasp the trend of market development, and react most quickly, will win the future.

Qualified large enterprises should adapt themselves to the diversification and personalization of the market, take the big data analysis to study the change of the consumers' needs, take the product as the center, innovate the brand system construction, innovate the business mode, and create the enterprise and service brand with the full service chain and the whole process service, so as to create new value growth points and enhance the brand value.

Gao Dekang said frankly, the formation of young people's online shopping lifestyle has the most extensive impact on Chinese clothing. At present, clothing category has become the largest and most active category of e-commerce pactions, which has a huge impact on traditional terminal channels, and has also put forward higher requirements for brand operation of enterprises.

"Now everyone says that business is hard to do, not to make money, and pressure is great. I don't think that Chinese clothing is not too much. Instead, it is to make good products and provide consumers with value.

There are too few brands. "

He said that China's garment industry needs to improve its operational efficiency and profit from meticulous management, and further research on brand positioning, operation mode, product system, design and development, logistics and warehousing, supply chain management and so on.

We should also take a pragmatic and rational look at the changes in the consumer market, focusing on a series of indicators such as single store efficiency, turnover of products, turnover of inventory, selling out rate, gross profit margin and so on.

The development trend of economic globalization provides an appropriate entry point for the repositioning of the international culture and international status of China's garment industry, and creates conditions for enterprises to "go out" and participate in international market competition.

According to Gao Dekang, the international layout of Bosideng will have innovative ideas and measures. On the basis of the continuous expansion of the British market, the company will participate in the exhibition of Italy Milan World Expo this year to enhance the accommodation of eastern and Western clothing culture concepts, and will cut into the Italy market at the right time and way, so that Chinese clothing brands will get more recognition in the European market.

He expressed his optimism.

It will increase steadily, and the potential of multilevel, multi-level and diversified domestic demand will be further released along with the development of urban and rural economy, which will provide a broader stage for China's garment industry.

As the saying goes, to make things better, make yourself better.

The door of change has always been opened from the inside to the outside, and the real spring comes from our hearts.

Over the past 30 years, Chinese clothing people have made brilliant achievements in the world's first production, export and consumption giants after a generation of struggle.

The new economic normal is a challenge and an opportunity. As long as we grasp the general trend and focus on the long run, China's own brand will surely create new brilliance.

Gao Dekang expressed confidence in the future of the industry.