Low Price: No Longer The Killer Of Clothing Network Sales.

At present, the price factor is the key reason to attract consumers in the domestic clothing network direct selling market.

In order to cater for demand, low cost bundling strategy has been widely adopted in the industry.

The pricing of products is mostly located in the middle and low price, and more businesses are playing the super low price strategy of "three pieces with only 29 yuan" to win the eyeball, break through the psychological defense line of consumers, and let consumers produce the psychology of "even if the product is not as good as the advertisement, and it can't lose where they go".

In response, Sun Hong said: "low price is bound to be low quality and reasonable price has reasonable quality, which is also the principle of most successful enterprises."

Online sales are not limited by location and time, and have a wide range of radiation.

In addition, the huge advantage of real-time updating of network data enables enterprises to get first-hand accurate information at the fastest speed, which is very attractive to brand enterprises.

It is very important to standardize a market first.

Some brands have just put on new products on Taobao and other websites, and find that some sellers are selling the same products at forty percent off or thirty percent off.

Many websites now allow many businesses to sell the same brand, which is very bad for developing a standardized market.

On the B2C website of clothing brand, only one brand is allowed for a brand.

At present, most

E-commerce websites are claiming their own prices are low, but "low price" is not enough to stimulate consumers' desire to buy.

When we are fighting in the price war, only by adopting new ideas can we get rid of the tight encirclement in this campaign.

Sun Hong said: "our real competitor should be the brand of the senior department store, not the present majority.

Brand low quality, low price goods.

Speaking of high priced clothing on the Internet

Sun Hong, for example, said: "Louis Weedon and ZARA sell billions of euros each year in the world, but the price varies by several times, because different channels have different consumer groups.

This is still a question of positioning. "

Indeed, a luxury product, a civilian product, has several times more sales than ZARA, but its overall sales are less than Louis Weedon's.

Now the clothing e-commerce website has come to a time to change the train of thought.

"Buying good things at affordable prices is what every consumer expects, and so do I.

But the price is low. The key is how things are. Good things and low prices are of course good.

Let's look at the Taobao women's clothing. Many of those crown diamond sellers are selling hundreds of thousands of clothes.

And there are millions of businesses in a month.

So now who is saying "online shopping clothing is cheap", those are all across the shore to watch flowers, did not go deep into this industry.