Yintai Wu Yu Was Seen To Leave Lu Jin'S Office.

A few days ago, insiders told reporters that Wu Yu, general manager of Information Department of Yintai department store, has left office and entered the network investment and financing platform of Pingan group last week, Lu Jin.

The industry said that it is unclear Wu Yu's specific duties in Lu Jin.

The industry insiders also revealed that after Wu Yu left from Yintai, the general manager of his information management department was temporarily responsible by his assistant.

"Yintai is also likely to look for the person in charge of the business from outside."

Reporters learned that Wu Yu has entered since 1999.

It has been more than ten years ago, and has rich retail experience and Internet related technology.

Before leaving Yintai, Wu Yu has been following up the Yintai group and Alibaba group.

Docking, the Yintai line resources and Alibaba's Internet business combined.

It is reported that

During the period of Yintai, it was also responsible for the big data business, guided retail through large data, and provided the customers with accurate marketing.

Yintai is in the leading position in the traditional retail industry in the field of precision marketing.

Wu Yu, who is responsible for Yintai's business, has introduced a private customized product, which is supported by precision marketing. It can recommend products according to user preferences and enhance user stickiness with Internet products.

In addition, Wu Yu also developed a special cashier mode in the store under the Yintai period: after the user selected the right commodity, he could pay for it directly in the counter, without having to queue up at the cashier in the mall.

This mode can fully satisfy users' impulsive consumption and give full play to the advantages of offline retailing.

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By adjusting the financial algorithm and commodity mix, the new company will figure out how much resources each dealer needs to invest, so that a reasonable profit can be generated.

When the size and capability of key distributors increase, the development of lower dealers will be similar to the "irrigation" theory in agriculture. Before the planting, the pipes will be connected well, and then the pipes will be gradually extended to expand the scale of the area.

Several channels of carding continued until 2012.

At present, there are 4 general agents and 26 provincial distributors in the mainland of China, with 70 distributors on average.

Outside the small water pipes also began to dredge, the channel sank to the two or three line city, opened 5 stores in Lhasa.

Xin Bai Lun hopes to establish a certain scale of stores in each region and build a stronger backstage.

The sale of new battalion terminal has been implementing the collation battalion mode since 2013.

Xin Bai Lun has more than 60 Direct stores, and it also hopes that every dealer shop will operate as a direct store.

As sales can not see more than 1600 stores at the same time, so the new Bai Lun issued a iPad to each store, which includes the display rules of stores, the latest marketing stories and sales data on the same day, so that headquarters and stores can conduct two-way exchanges in a timely manner.

Over the past few years, new brun has been making efforts to upgrade retail stores, training and operation. The new bran stores in China have upgraded the packaging of different product lines and the vividness of the store, while making the product display more in line with the consumer's shopping habits and closely communicating with the line, forming a complete brand experience.