Little Story Before Alexander Wang Became Famous

Recently, he accepted a magazine interview and mentioned the story behind the establishment of the same brand.

It is reported that Wang Daren's parents, the first generation of immigrants in Taiwan, sent Wang Daren to boarding schools because of their busy lives and frequent business trips.

He did not play like other children after school, but began to pay attention to kill time.

Wang Daren's fashion sense is thus launched.

When he was 18 years old, he moved to New York and studied for design major at the famous Parson Institute in New York.

In the second year of college, a personal brand was created.

For the first time.

Series, and drop out of school to focus on your own design.

Coincidentally, Wang Daren's sweater series was first discovered by Vogue magazine.

There is no denying that the staff member has appreciated his talent. He contacted Wang Daren and proposed a proposal to provide him with a working team.

At that time, it was undoubtedly a golden opportunity, but Wang Daren boldly refused the request.

Wang Daren said, "I was really flattered at that time. Although I had dropped out of school, but on this road, I could not break the promise that I had supported my family, and I was not ready to give up."

At the end of the interview, he cites Marc Jacobs and Tom Ford as an inspiration. He said, "I like how they create, around the world, and make them real.

So that's what I want to do.

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"My intern and I first painted the hand drawn pattern and then made the electronic version to the factory.

But you know there is a difference between hand painting and electronics.

It must be 5000 or 6000 pixels because of the proportion of the picture.

But knitting machines may have two hundred needles, about one pixel per pin.

So we are equivalent to changing a 5000 pixel picture to 200, just like a very clear picture is changed to flesh and blood.

Li Xiaosu said he was looking for difficulties in technological breakthroughs: "and you have to try to beautify the blurred result, which requires numerous modifications.

Finally, after I changed it, I showed it to technician (technician) and asked him how he could achieve 3D and suggested using different wool lines.

Although you look like a color, actually we use four or five kinds of wool.

Different wool has different tightness, so weaving has 3D effect.

After weaving, everyone, including the director of the factory, was very excited.

"But I will always use this element as a symbol of the brand, and this season I want to see the more mature features of Xiao Li.

Whether it's design, material or actual wear, I hope that women who know fashion will want to wear it.

She told reporters.

The theme of Xiao Li this season is "Stay Healthy, Avoid Fashion" (keep healthy and stay away from fashion).

To this end, she explained, "I feel that as a young designer, it is not very healthy to draw inspiration from others or masters."

Li Xiao compares today's fashion industry with genetically modified food.

She thinks that, like food, design can create a real breakthrough only if it is created in organic environment.

"Sometimes they are disappointed in themselves and the whole industry.

So they are very entangled because they do not know how to continue their things.

She said, "so I hope I can tell you in a euphemistic way that there are some problems in this part, which is worth reflecting."

In addition, as the brand grows, Li Xiao also suffers from the difficulty of being divided.

"I also expressed frustration about fashion."

"Especially in this season," she said.

When my small team is getting bigger and bigger, I have to deal with all kinds of things, no longer just do a good job of design.

Sales after design are better and production teams are better.

"I went back to Asia for 10 days in November, only 2 days in Qingdao.

This is the home that came back only 3 years later.

And when I got home, my parents were sitting next to me, and I was concentrating on dealing with the mail.

Li Xiao told reporters: "but I am very active.

When I see the reality, I will not say how to do it. I will face it and put the right person on the right thing.

So when the team develops to a point, it has to be like this.

In business development, Li Xiao's attitude is very cautious.

She has a very clear direction for the development of Xiao Li brand.

"I want my brand to develop slowly and develop into a luxury brand in a few years or more.

"Luxury brand", she told reporters, "but I am not in a hurry now, because I am still a young Contemporary (Modern) brand."

"China is home.

I will be very careful. "

"I must be careful, especially if there are too many stores to contact me," she said.

Chinese designer's tear label is both a blessing and a burden.

At present, in China, she only chooses to cooperate with 10 Corso Como.

"I want to have one or two stores in every big city, and then consider the next tier cities.

I will not start expanding because of my Chinese advantage. "