Interview With MANMADE NATURAL (Design Director Tonny)

MANMADE NATURAL (breaking ink) is a high-end design menswear series with a sense of design and fashion. The design team is led by Hongkong design director Tonny.L.S.S.

The brand target customers are 25-40 year old gold collar, senior white-collar, art designer, actor and so on, because they have a unique understanding of fashion and life, and have higher requirements for personalization and cultural taste.

After several years of development, it now has sales outlets and partners in Italy, Germany, the United Kingdom, Japan, Korea, Singapore, Hongkong, China, Taiwan and Beijing, Shanghai, Guangzhou and Hangzhou.

The inspiration for the brand of Tonny:MANMADE NATURAL is derived from the famous ink painting method of Zhang Daqian, the famous painter of Chinese painting, blending ink and ink and natural immersion. The brand wants to show the perfect integration of Oriental spirit and Western form and build profound artistic connotation.

MANMADE NATURAL (breaking ink) respects traditional handwork, highly diversified design and expression techniques, keeps fashion pursuit, and focuses on developing fabrics of various materials and improving production processes. Through careful consideration of details, fashion is full of artistic sense and sense of hierarchy.

Our target customers are mainly 25-40 year old gold collar, senior white-collar, art designer, actor and so on, because they have a unique understanding of fashion and life, and have higher requirements for personalization and cultural taste.

Tonny: the theme of this Shenzhen Fashion Week "MANMADE NATURAL 2015 A/W" originates from "nature", inspired by photographer Bernhard edmair's Photography - a Ethiopia Ale Ale volcano.

Therefore, in the aspect of clothing color, volcanic lava, volcanic ash and a series of earth color system will be used as the main tonal, the details of magma red run through series; the technology is consistent with the development of the M.N wash water treatment process.

Render on.

As for the setting of the show, we always follow the vanguard line. Therefore, besides the vanguard of costume design, there will be other avant-garde elements such as avant-garde music, but at the same time, they will also pay great attention to practicality.

Reporter: what will be the most anticipated performance of the first fashion week in Shenzhen?

Tonny: I am more optimistic about the commercial landing of the first Shenzhen fashion week.

Before that, we also participated in many fashion week in many other cities in China, but the feeling was to build a T station.

But this time I noticed that the Shenzhen fashion week had gathered a lot of buyer resources, and even many foreign buyers. In addition, showroom and other spaces were also set up. I personally feel that this Shenzhen fashion week is relatively mature and systematic in the business matching. Therefore, I am also looking forward to MANMADE NATURAL (break the ink) to take this opportunity to go further and further.