The Important Pros And Cons Of The Site Selection Will Be Analyzed
The overall shopping center in the city center, in such areas, the number of mobile users, the combination of passengers and age groups are diverse and rich, which will lead to differences in attractiveness between men and women and age.
In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.
Shops thriving in commercial centers (but not crowded) can give customers a sense of trust and longing, especially for customers.
Choose
Most consumers are willing to shop in many commercial centers in order to make better comparison and purchase.
Therefore, it is better to establish clothing stores in such areas.
In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.
Business centers generally have large traffic volume in the area.
Buying frequency
And those who purchase high quality areas, most customers who come to this shopping market have strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low.
Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.
But at the same time, the cost of these areas is relatively high.
Competitiveness
It is also strong that all trades and professions compete with each other. It is not the ideal location for all shops. It is more suitable for medium-sized clothing stores and clothing stores.
Shopkeepers should provide services to customers in a targeted manner.
During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.
Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.
In the vicinity of the station or the main road of pportation, these areas are centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first.
For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.
The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.
Therefore, it is most important to highlight their own advantages.
Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.
The main station is to take the passengers of the mass pport, but because of their age, occupation, hobby and purpose, there are business trips, tourist and visiting relatives. Because of the large flow of people, the lot is of high commercial value.
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