Nine West Ushering In The New CEO: Pamela J. Salkovitz

Pamela J. Salkovitz was appointed Jones Group's brand Nine West president, who will be responsible for Nine West and its sister brand Bandolino.

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From 1985 to 1998,

Working in different footwear brands and holding various leading positions.

She served as executive vice president, sales and marketing president.

She also served as president of Jones Group group from 1998 to 2000.

After leaving Jones Grou, from 2002 to 2010, she went to the United States founded in 1919.

Stride Rite Children 's Group Inc. is president of the company, which is Stride Rite Corp.'s own company.

After that, she became Konnected Advisors partner and CEO of Girl Scouts of Eastern Massachusetts.

Pamela J. Salkovitz will report to the board of directors after assuming office.

Nine West, founded in 1977, is a brand from the United States, and is also one of the world's largest women's leather shoes designers, manufacturers and distributors.

Its first office is located at No. 9 street, 57 West Street, New York.

The group has 14 brands. Its products include shoes, handbags and small leather goods. It also covers glasses, jewelry and knitwear and other fields, and its business covers 42 countries all over the world.

In the United States alone, there are more than 950 stores and more than 7000 outlets.

Nine West diversified footwear styles, adhere to the use of superior materials, provide competitive price, so that the rapid rise of brand is widely known.

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At present, domestic retail demand growth is almost stagnant.

The strong performance of the Chinese market has led A&F to open its store in the United States on the same side and make a high-profile appearance in mainland China.

But fast fashion brands such as GAP, Forever 21, H&M and ZARA are accelerating the decline of the traditional fashion market.

Under the situation of low performance, we only need to reposition to seize the market and offset the continuous losses.

JonathanRamsden, chief operating officer, said that brands have been left behind by young people in recent years, so they are ready to create new product classification, market planning and price positioning for older consumers.

Jonathan Ramsden said: "this is to make the brand more differentiated, to develop the A&F in a more high-end direction, and to make Hollister closer to fast fashion."

Hollister is even better than A&F at present. The proportion of the two stores is about 2:1, and it is also the pioneer of Hollister in the Chinese market. First, shops opened in Beijing and Shanghai, and then A&F was settled in Shanghai.

The future of A&F and Hollister is unknown. For now, the brand strategy adopted is not bright.

From the perspective of market competition, the worries of fast fashion saturation in the first tier cities have gradually become a reality. Before A&F entered Shanghai, in February 2014, New Look, the second largest women's clothing retailer in the United Kingdom, was officially launching the first Chinese store. It announced that while expanding its business, it had shifted its energy to speed up China's expansion. Its pricing from products to target customers was similar to those of ZARA, GAP, H&M, C&A and UNIQLO. Hollister as a fast fashion brand had no unique competitiveness in terms of store size or clothing category.

In the core business circle of the first tier cities, the competition between the trend brands and fast fashion brands can be seen as white hot.

Such cruel killing, Hollister and A&F want to find a way out, they are doomed to need to take a beating.