The Four Main Elements Of The Location Of The Shop Are Better "Money Path"

Site selection is very important. Whether this step is right or not determines the profit and loss of the store in the future.

Then, how do we open the shop?

First, choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent advertising space before the shops. They also make you lose the "marketing" wisdom in front of the store.

This will cause a lot of trouble to sales promotion.

Especially those who want to create their own brand must avoid such a store.

Two basis

Content to select addresses.

Different types of goods are sold in stores, and their requirements for store locations are different.

Some shops require places with large traffic volume, such as

Shops, small supermarkets, but not all shops are suitable for opening.

In a crowded place.

For example, the sex store and the elderly service center adapt to the remote and quiet places.

Three, we must have a sense of "big money".

If you are right

There is no idea at all. Then, "Big Bang" may be a good location method.

That is, store in the vicinity of a famous chain store or a strong brand store, or even open next to it and make it a neighbor.

For example, if you want to manage food, you shop around the "McDonald's" and "Kentucky Fried Chicken".

Because these famous fast food restaurants have done a lot of careful market research before choosing their stores. They can not only explore the market's time and energy, but also pick up some customers with their brand effect.

Four, we should select lots of spontaneous market segments.

In the real economic life, the management departments do not stipulate what to operate in a street or a market, but in the long term operation, the market will spontaneously become a "centralized market" for selling certain commodities. People will think of the street and the market naturally when they think of buying it.

Therefore, when opening a shop, we must pay attention to the advantages of the spontaneous market.

Generally speaking, stores are located in a place where "birds of a feather flock together", with more natural customers and better money.

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According to industry sources, the gross profit margin of brand clothing can reach 200% or even higher in large shopping malls, and winter clothing is higher than summer clothing, and men's clothing is higher than women's clothing.

For example, a T-shirt of a brand man's dress is priced at more than 100 yuan, but it can be sold for more than 400 yuan, even if it is 50 percent off, it is still profitable.

As for those clothes that are particularly discounted, most of them have been in storage for several years and are basically processed at cost.

From the point of view of digital analysis, the profit margin of brand stores is indeed hot and heartbeat, but this kind of algorithm that simply uses the price minus the purchase price does not seriously calculate and deduct all kinds of expenses in the operation. Therefore, simple addition and subtraction analysis does not seem convincing.

The existence of profiteering of brand clothing is mainly in circulation.

The intermediate links of clothing sales include dealers, brand agents and retail stores.

In terms of clothing, dealers usually have to increase their price by 30% at the ex factory price, and the retail store will increase the price by 30%.

Therefore, a 100 yuan clothing to the mall, the price may climb to more than 170 yuan, or even higher.

Some people in the industry say that the price of new clothes is so high because the various expenses from shopping malls are higher during the sales process. Besides the high cost of entering stores and the apportionment of various promotional expenses, it is also necessary to deduct a certain number of points according to the turnover.

If the price is not marked higher, it will be difficult to cope with the frequent discount and coupon activities in the shopping mall.