Morocco's Shoes Will Take A Place In The World.

The latest research shows that Morocco will play a role in the global footwear industry.

Abdelmalek Alaoui, President of Guepard Consulting Group, believes that many factors confirm that Morocco has the potential to develop footwear industry.

First of all, the amount of leather produced in Morocco will increase greatly. At present, raw materials in Morocco are mostly wasted to be converted into leather. Alaoui said that the raw leather collected and stored in the professional industry of Eid al AdhA can meet the raw material demand of Morocco 40%.

In addition, Morocco's proximity to Italy is considered another potential advantage. Italy is good at footwear design and manufacture, and production. Finished leather And machinery. According to Alaoui analysis, Italy advisers and experts are not willing to share their experience in Asia because they are far away and may prefer to work in closer Morocco.

Another reason is related to the Chinese market. Alaoui believes that China's labor costs continue to rise. Shoe enterprises Consider transferring to lower cost areas. Morocco It may be a destination worth considering. He cited the Morocco government's industrial upgrading plan launched in 2014 and offered to build new industrial parks for Chinese investors.

He believes that the development trend of the shoe industry should be faced and the cooperation between Morocco and Italy and China should be strengthened.

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The China Leather Association's 2015 "genuine leather logo Cup" China Footwear Design Competition (hereinafter referred to as the contest) was preliminaries held in Beijing. After the party secretary and vice chancellor of the Beijing environment and art school, Chen Qixian, Dean of the school of fine arts and design of Wenzhou University, Li Jun, director of the Wenzhou Research Institute of China leather and footwear industry research institute, Zheng Fei, director of design of Anta (China) Co., Ltd. and Cao Zhonghua, Cao Zhonghua, general manager of Cao Zhonghua, Cao Zhonghua, have been selected fairly, strictly and seriously. The results of the preliminary contest were announced.

According to the proportion of inspirational creativity 40%, transferable physical property account for 30%, aesthetic account for 20% and material collocation account for 10%, the judges made many rounds of selection for all works. Finally, 50 works were awarded the award of excellence effect drawing, 30 works were awarded the award of encouragement (the list was attached).

This competition collected 929 entries from 26 institutions, research institutes and enterprises from Sichuan University, Shaanxi University of Science and Technology, Beijing Institute Of Fashion Technology, Donghua University and so on, including 110 men's clothing, 477 women's wear, 169 children's shoes and 173 sports shoes.

According to the rules of the competition, 50 award winning works will be notified to the author, and will be produced in kind to participate in the finals of May.

The "real leather logo Cup" China footwear design competition has been going on for 18 years since its first launch. It is the most authoritative and influential design competition in China's footwear industry. The competition has been committed to promoting designers and design enthusiasts to integrate the fashion and footwear industries, and to build a platform for communication and cooperation between design institutes and shoemaking enterprises, so that designers can fully express their imagination and creativity, and promote the overall upgrading of the design level of footwear industry.

After the conclusion of the preliminary contest, the judges commented on the competition. The judges agreed that the 929 works presented this year have the following notable features.

1, the overall rules of the competition are in line with the requirements of the rules. 2, the author's general thinking is clear and the theme of the work is outstanding. 3, from the works, we can see that the consciousness of college design education has gradually improved, and the overall design level has been improved. 4, most works can combine creativity with practical use, and improve the understanding and understanding of the design.

But at the same time, there are also some deficiencies that need to be improved and improved: 1. Women's shoes are relatively large, and men's shoes and children's shoes account for a relatively small proportion. In the future, the Organizing Committee of the competition can moderately guide and encourage more contributions to the men's shoes and children's shoes in the small competition according to the market development. 2. From the overall point of view, the general design level has been improved, but there are not many outstanding works.

The judges believe that although some students' works are slightly immature, each piece of work is still worth noting. In this competition, almost all schools involving footwear design major participated actively. Some of the institutions involved were newly established institutions of footwear design. This reflects that our institutions have fully considered and prepared for the training of footwear related professionals, with special attention and attention to footwear design. At the same time, this also indicates that the development of leather industry and enterprises in China is flourishing and the market prospect is promising.