Marni Begins To Expand Men'S Clothing Business

Marni is considered a conservative in the fashion industry. It is a low-key, standard family business, mother Consuelo as creative director, Dad Gianni as CEO, daughter Carolina responsible for online business, and son Giovanni as a discount shop. Their men's wear line has been in the T stage for the first time since 13 years ago.

"Originally we designed

The purpose is to make a supplement to women's clothing, not an independent project. "

Gianni Castiglioni told reporters, "but what's unexpected is men's wear."

Very good, so we think it is ready for market and competition.

Gianni refers to the "good" is that 2014 sales growth in each quarter is more than 50%, the annual sales accounted for 8% of the total brand, that is, 173 million yuan.

1 Florence this year

On the international men's wear show, Marni creative director Consuelo arrived as a guest guest.

She was wearing a brown sweater, a pair of wide legged trousers covered with shoes, a double horse tail, a smiling, shy and gentle person, and the same brand of low-key.

The new autumn winter menswear still uses the classic brand of stitching, fur and Mashup, but it is somewhat different from the previous Gypsy style.

"I'm not just doing one season of clothing. I'm thinking about the long-term design."

Consuelo says.

People in the fashion industry still highly appreciate it: they become strong, hierarchical and complete.

Although most people do not understand these strange words, Marni has always been excellent in elegance and comfort.

At present, there are only two Marni men's wear shops in Japan, four in Japan and only one in South Korea.

The Marni plan will expand in the future in China, Japan, Korea and the United States, and will launch a store for men and women in Milan and San Francisco during the year.

However, even if it is to expand the brand, designer Consuelo also said he did not want to expand his design team.

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