New Fashion Of E-Commerce, Exploring New Way Of Clothing Market

The electricity supplier has been a hot topic in recent years, and every action of the electricity supplier may jeopardize the offline businesses. Clothing, as a daily necessities of life, seems to be a great asset to the electricity supplier. Especially in the past two years, the clothing industry downturn, in the view of the electricity supplier, this is an opportunity to break out.

March 18, 2015, 2015CHIC twenty-third China International clothing For the first time in March, the Fashion Fair moved to Shanghai to become a hot topic in the clothing industry. While many costumes are also being cleaned up by exhibitions and brands, an electronic business platform on CHIC is brewing new moves. Yes, it is Jingdong.

As the first electric business platform to be invited after CHIC moved to Shanghai, in the evening of March 18th, Jingdong hosted the 2015 Jingdong spring and summer fashion conference on the theme of "Shang Jingdong", and won the strong support of CHIC organizers, creating an opportunity for traditional clothing enterprises to directly contact the e-commerce platform. Lacoste, WHY, WonderBra, C&; A, attachment, MontBlanc, Pak Fu, San Kang Ni and Sanna's 9 brands were the results of this conference. In addition, Jingdong responsible person also said that in 2015, Jingdong will make full efforts in clothing, introducing more brand At the same time, it provides a more comprehensive service and experience for brands and consumers.

Through joint fashion show and Latest fashion Jingdong is not only the fashion maker to upgrade its fashion week, but also one of the big business giants of suning.com.

In March 23, 2015, during the 2015 fashion week in Guangdong, the 2015 suning.com spring summer fashion conference was launched with "spring and tide" as its theme. Yin man, Chu Yu, One, More, EHE, AI Dai, and Fang Li Fang gathered together to take a step forward in suning.com's clothing market. Guo Liang, general manager of Department Store Department of Suning marketing management department, said that suning.com will carry out precise operation around the "new", "tide" and "tail" in the Department of clothing and stores, and enhance the quality of online shops. At the same time, it is committed to creating star shops leading the fashion trend, guiding more brand enterprises to take online transactions, subverting the traditional fashion market management mode, and reconstructing the clothing retail business form.

Jingdong and suning.com are beginning to push the fashion market. Do you think Taobao will sit idly by? Of course not! Taobao has a better time this time.

In the middle of 2015, 3 months later, the circle of friends in the clothing industry was quietly surrounded by CHIC, Shenzhen fashion week and Shanghai fashion Zhou Shuaping. Taobao's "new force week" came quietly, and started a battle of "designing new forces, young new forces and new forces" by joining hands with Sinbad. The most important feature of the move is the all-round cooperation with independent designers. At the same time, sinomad, a fast fashion supply chain provider, has become a comprehensive partner of Taobao.

"2015 new force Zhou Chun Xia clothing new product release" is divided into three links: "new force week unveiling", "independent designer collective voice" and "spring and summer trend trend interpretation". For the past new products on-line, the biggest feature is the all-round cooperation with independent designers. Under the theme of "boldly go," Taobao will join hands to produce flexible supply chain platform Sinba Da, and help designers to realize the 7 to 7 days of sample clothing to play in garment production. In Taobao's "new force week" activities, the rapid response from pre-sale to shipment can be realized, so that the individual garment making system is no longer luxurious.

On the occasion of Taobao's "2015 new force Zhou Chun Xia clothing new product launch", the "new force week" designer clothing sales activities were formally launched. The event is known as "the top designer of the year for new products". For the first time, the concept of "local clothing brand" was perfectly integrated through the designer group and the electronic business platform, which greatly promoted the rapid development of China's "new fashion designers" fans.

In March, for the entire garment industry, it is the month of activities, exhibitions and fashion week. From the previous pure exhibition, fashion to today's mode of combining with the electricity supplier, the entire clothing market is changing slowly. E-commerce platform through the new upgrade force to the clothing market, for the traditional clothing industry may be a new way out.