The ONE How Does Pure Retail Mall Attract Passengers?

The largest shopping center in Hongkong is Harbour City, with an area of two hundred thousand square meters. The highest office building in Hongkong is the World Trade Plaza, and the 108 storey is 484 meters high.

But do you know who is the highest shopping center in Hongkong? It is not Shen Xian square, nor is it langlangfang and MEGABOX. It is located at 100 Nathan Road, Tsim Sha Tsui, Kowloon, Hongkong, and the junction of canaways and Granville Road, adjacent to Asia's highest performance shopping mall, Harbour City, which is invested by about 2 billion 500 million yuan (The ONE).

The The ONE building is 29 storeys (24 storeys on the ground floor have 21 storeys as shopping malls, the commercial floor reaches an astonishing 23 level, the underground 1-2 floors are shopping arcade, the underground 3-5 floors are parking lots), the total construction area is about 40 thousand square meters, and it has been opened to the public partly since July 1, 2010.

Search network found that the English name of the project was named The ONE, which is "only", and it is also called "Beijing two".

Liu Mingwei, executive director of Chinese real estate, explained that The ONE is a simple, direct and easy to remember name, and highlights its unique design concept (the highest shopping mall in Hongkong). But the name of The ONE is circulating in the bookstore. It is the congratulation of Joseph Lau, the Chinese home buyer, on Michele Lee's 39 year old birthday.

The reading is "The-one", not "D-one".

And the "The ONE" after its completion is indeed as brilliant and eye-catching as the Michele Lee at that time.

In 2010, the leasing situation of "The ONE" has not yet been opened, the rent has been leased 95%, the cumulative rental price has increased by 20%, and the foot rent has ranged from HK $60 to HK $1000, which is significantly higher than market expectations.

But in recent years, the number of people travelling to Hong Kong has declined.

The turnover and rents of major shopping malls have been affected to varying degrees.

Among them, "

"In the first half of 2014, the average rental rate reached 99.82%, while the independent appraiser announced that the market value dropped from HK $15 billion in 2012 to HK $7 billion 880 million.

Although not the past scenery, there are still many places in Hongkong's highest pure retail shopping mall that we can learn from.

From the uniform classification of floors, the introduction of unique brands to all kinds of activities with cartoon characters, the unique charm of "The ONE" is evident.

Joseph Lau, chairman of the Hongkong Chinese real estate group (the whole Chinese real estate group), and his brother Liu Luanhong, chairman of the SOGO group, the SOGO Department store, and Liu Luanhong, are the two famous investors in the stock market.

Liu brothers are famous for their success in blocking the control of Listed Companies in Hongkong stock market. The Chinese capital, whose capital operation is superb, has jointly acquired the Hongkong SOGO Department with the new world, and has been calling the storm in Hongkong's real estate sector.

In 2015, Joseph Lau ranked sixth in the 2015 Forbes Hongkong richest list for $10 billion 900 million. The main business of the Chinese real estate group is property investment and development, brokerage services, securities investment and lending. There are three listed companies in Hongkong and a number of property investment in Shanghai Chengdu.

The ONE is located as a large comprehensive commercial building under the concern of Hongkong Chinese real estate.

The most prosperous Tsim Sha Tsui Nathan Road, not only has 29 storeys of super tall buildings, and has been stationed in more than 200 classic brand stores, selling colorful and colorful goods, including beautiful jewelry, fashionable clocks, beauty make-up and skin care products, as well as fashionable fashions and cute little things, which have become one of the most popular places for the current tide men and women.

Today, in order to attract tourists and cooperate with the 13 floor, the whole hall of the wedding hall special store (with a unique 360 degree double rotating stage, 100 ft crystal corridor, meteor scintillation optical fiber smallpox and 300 inch LED HD TV screen), the air garden has been changed to The AIR high altitude certificate marriage venue. The newlyweds can conduct one-stop wedding service in the venue, including venue layout, lawyer marriage and catering, and the minimum cost is $38800.