KAPPA Parent Company Announces Annual Performance To Achieve Growth

One of the famous sportswear brands, Kappa, the parent company of China, announced its year-round results for the year ended December 31, 2014, operating income of 1 billion 262 million yuan, down 10.7% compared with the same period last year, of which China's revenue was 828 million yuan, down 8.4% from the same period last year.

The annual net profit of the company's equity holders increased by 335.7% to 915 million yuan.

per share

16.61 points.

The final interest rate was 10.35 points.

It is understood that as of December 31st last year,

There are 1210 brand retail outlets in China, with a net increase of 126 in the second half.

Through seven families

The subsidiaries operated 350 retail outlets and accounted for 30% sales, prompting retail channel sales to grow 76.7% to 285 million yuan over the same period last year.

However, this has also resulted in an increase in sales and operating expenses, from $112 million in 2013 to $134 million.

In the first half of this year, China's revenue declined 17.4% to 465 million yuan, and net profit edged up 4.3% to 96 million yuan.

The main profit is from its foreign investment. Last year, China's other earnings were 910 million yuan, an increase of 716 million yuan over the previous year, mainly due to the sale of the 30% rights and interests of the Alibaba.

At the end of last year, the balance of available for sale financial assets in China was 4 billion 580 million yuan, an increase of 1 billion 356 million yuan per year, mainly due to the appreciation of Alibaba's holdings of A and B through the Yunfeng e-commerce fund and the new investment in the sale of financial assets.

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TOREAD, a leading brand of outdoor products industry in China, held the 2015 metamorphosis travel conference of "Pathfinder pformation" SHINE "Pathfinder" in Sanlitun, Beijing, and searched for the launching ceremony of Tmall goddess. Its star spokesperson, the goddess Gao Yuanyuan and the famous rock singer Wang Feng, were invited to participate in the 2015 spring and summer skin windbreaker.

In addition, Li Shujun, the general manager of Tmall clothing, "tens of millions of sister", also went to the scene as an invited guest to open the pformation ceremony with Gao Yuanyuan and Wang Feng. The trip route of Nepal was officially launched and the "Tmall goddess" activity was launched.

The Pathfinder will join hands with Wang Feng and Gao Yuanyuan to start the pformation ceremony, which aims to let more consumers go ahead bravely under the guidance of the two celebrity spokesmen, and pull the curtain for the pformation of the brand.

On the day of the launch, Wang Feng and Gao Yuanyuan appeared in Sanlitun, Beijing, and appeared on the scene of the skin windbreaker with Pathfinder.

In September 2012, Pathfinder launched a brand new slogan: Pathfinder, brave heart! Wang Feng, a rock music Pathfinder, became the spokesman of his brand new image.

On the 25 day of the event, Wang Feng talked about the brave journey with the Pathfinder. Not only did he collaborate with Wang Feng to customize the skin windbreaker, but also perfect the fusion of his music pursuit and Pathfinder's brand proposition and redefine "bravery".

Gao Yuanyuan's appearance caused fans to cheer.

In 2015, the national goddess Gao Yuanyuan and the Pathfinder formally agreed to cooperate and become the second celebrity spokesmen after the signing of Wang Feng.

In many years of acting career, Gao Yuanyuan successfully completed the pformation of mind in family, love and career, and became the "goddess of the nation".

The perfect pformation process of Gao Yuanyuan is highly compatible with the Pathfinder's "skin change" SHINE. "On the road, look for new self, and pform towards your heart, bravely pform and blossom."

On the stage, Wang Feng and Gao Yuanyuan exchanged their star style skin windbreaker to send blessings to each other, but also represented the spirit of pformation pursued by the Pathfinder, continuing to pass between the two spokesmen.

At the launching ceremony of the most important part of the conference, the Pathfinder 2015 metamorphosis tour, celebrity spokesperson Wang Feng, Gao Yuanyuan, specially invited guests, Tmall dress general manager, "ten million elder sister" Li Shujun, director Liu Xiuyun and the Explorer President Peng Xin jointly launched the Explorer Nepal metamorphosis tour and the "Tmall goddess" large-scale activity.

Tmall as an important channel of brand e-commerce, the Pathfinder continues to lead the outdoor category in Tmall's "double eleven" promotion.

Li Shujun, Tmall's "tens of millions of sister", has highly recognized the Pathfinder brand in recent years in the performance of the electronic business platform, and shared with the audience its own struggle and pformation experience as a "goddess of Tmall".

At present, Pathfinder 2015 new spring summer skin windbreaker has been fully on-line, is the perfect combination of fashion and functionality.

On the interpretation, Gao Yuanyuan's skin windbreaker has not only integrated many popular elements such as printing, splicing, popular colors, etc., but also strives for perfection and generosity in detail design such as cutting, zipper and cap and so on. In terms of functionality, its main body adopts the TiEF SKIN technology fabric launched by the explorer's "polar bionics technology" platform, which is super light and comfortable, and the anti UV index reaches UPF>40+ and UVA<5%. 99%, it obstructs the ultraviolet radiation of human body. It protects the naked skin effectively, not only suits daily wear, but also protects the travellers in mountaineering and off-road household movements, so as to meet the dual needs of beautiful women and outdoor comfort in the fashionable women's outdoor travel. In fashion