AMERICAN RAG CIE Will Enter The Chinese Market

Hongkong HUB Exhibition Co., Ltd., its founder, Mr Peter Caplowe, attended the twenty-third China International Clothing and Accessories Fair (hereinafter referred to as CHIC). As the "second multi brand shop Conference - Multi brand store in China" forum guests, Peter mentioned that the company introduced AMERICAN RAG CIE into China.

AMERICAN RAG CIE, a typical American lifestyle boutique, will open its first flagship store in China this autumn.

Brand in

Shanghai has signed a large number of experienced professionals, and plans to increase stores to 30-40 stores in mainland China in the next 4 years.

The first store of AMERICAN RAG CIE will be located in the crystal shopping center of Jingan Temple in downtown Shanghai, with a retail space of about 560 square meters and 2 spacious spaces.

AMERICAN RAG CIE flagship store will be from

Europe, Japan and China are highly selective fashion brands and designer brands.

Integrating California lifestyle with international elements and adding tannin and retro elements to truly reflect the core values of AMERICAN RAG clothing.

Mr Peter Caplowe,

The chief executive of the China Pavilion and co founder of Hongkong HUB exhibition company explained that the fashion show helped him better understand the environment of multi brand stores and carried out the AMERICAN RAG CIE business. We started the business of Hongkong HUB exhibition company because we firmly believe that the next stage of China's retail industry will be the growth of multi brand concept.

With a group of experienced professional teams and investors, we will become the leader in this field.

The founder of AMERICAN RAG CIE, Mr Mark Werts and Mr Peter Caplowe, understand that it is not enough to become a multi brand retail store, especially in China, where the cost of operation and retail is increasing exponentially.

At present (including local and international) multi brand stores such as Colette (Colet fashion store), 10 Corso Como, Dover Street Market, BNC, and Xinlelu (Xinle Road) are not only simple retail stores, but have become a niche brand store to build collective retail product selection and shopping inspection. Its brands include Azzedine Azzedine and (Azzedine Arthur A), "1205", "Corso", "Wang" ("Alexander" King ")," "(" "Di" "Mu"), "Wei", "Cedric", "Si Lin" and "more".

On the contrary, the selection shop mode, such as United Arrows, Tomorrowland, Beams and so on, allows the existence of two modes, so it can be used for better profit margins.

In addition, through its own production line, AMERICAN RAG CIE will have the ability to understand customers better and have the space to make the brand more creative cooperation and create a longer product line, so that the brand will not only have the choice shop mode, but also have its own creative space.

Triple Major, a successful local boutique in China, is also following the trend of vertical development.

Finally, it concludes that the development of multi brand stores to selected stores is imperative in view of the rising cost of China.

This can increase the control and bargaining power of the company, organize the operation and expand the profit margin.