Transformation Path Of Neiman Marcus

In the fourth quarter of 014, sales in the US retail industry increased by 3.7% compared with the same period last year, while online sales grew by 14.6%.

Compared with the domestic market, the whole channel mode of American retailers is relatively mature from their awareness to layout, of course, this is the result of the great wave of sand.

If you do not want to be the group that has been washed away, the domestic retailers should also follow the trend and find a suitable development mode for them.

For the current traditional retail industry, there is no shortage of failure cases, but lack of a successful mode.

The most expensive and unique chain store in the US is luxury goods.

The retailer has a history of over 100 years.

The company is headquartered in Dallas, Texas, and the brand that can enter the department store is the highest in every industry.

As of January 31st, it was the second quarter of Neiman Marcus 2015.

The amount is $1 billion 522 million, an increase of 6.2% over the same period last year, and online sales increased from $359 million 600 thousand to $413 million 500 thousand, an increase of 15% over the same period last year.

For the first half of fiscal year 2015, Neiman Marcus forecast that its sales will grow to $2 billion 708 million, an increase of 5.7% over the same period last year, and online sales will grow 14.7% to 677 million 800 thousand dollars.

Its CEO Karen Katz indicates that the mobile terminal has great potential for growth. Its retail innovation team will focus on new consumption patterns and adopt positive measures to maintain growth.

She said her company opened an innovation lab in Texas to locate people who need luxury and conduct full channel mode sales so that customers do not necessarily have to go to the physical store.

The team is constantly researching new technologies to provide customized high-end luxury services and enhance user experience.

In January, Neiman Marcus launched the Memory Mirror function, which is similar to the real virtual technology. This function enables customers to compare the products to the individual more easily, and to share the photos of these products on social networking sites.

It also introduces a new function on APP. Customers can take pictures of their favorite products, and App will recommend them to several similar products.

Not only in terms of technology, she and her team have been evaluating product categories, choosing some more suitable online categories to manage.

Katz says it has cut off some of the offline stores for children's supplies, but the full channel sales model makes the category very optimistic.