Pathfinder Continues To Drive The Construction Of The Ecosystem.

Recently, Pathfinder held a news conference at Beijing International Hotel convention center to announce in-depth communication with the capital market, media and tourism industry veteran in March 18th on the 230 million Strategic Investment International Travel Service Limited (Beijing) Limited.

After the completion of the investment, the Pathfinder will have 74.56% of the world's equity, and the Pathfinder company will focus on the healthy lifestyle of the public and take the user as the core.

A solid step has also been taken in the construction of the ecosystem of travel service and big sports industry.

Mr. Sheng Faqiang, chairman of the board, explained his understanding of Yi you world. Yi you world is a O2O international travel agency. It is the B2B vertical electricity supplier in the tourism industry. It is also the home of the new developing travel planner.

Mr. Zhen Hao, the current chairman of Yi you world, will serve as a CEO for tourists.

For the vision of the company's development,

"The mission of the future Pathfinder will not only focus on building a first-class outdoor brand, but will be a powerful promoter of mass sports, outdoor activities and healthy lifestyles for natural travel," he said. "We also hope that in outdoor activities and sports industry, China will become the most integrated platform for enterprise development."

Mr. Zhen Hao, founder and chairman of Yi you world, is a serial entrepreneur who travels professionally. He is a leader in the reform of China Travel Service's business model. He leads Yi you to explore a road of "smart tourism" which is different from the traditional travel agency's operation mode.

Last year, Yi Guo achieved nearly 700 million yuan in sales revenue. In his speech, he said that through the O2O heavy vertical and "travel planners" of Yi you world, we could do well in products, services and channels. At the same time, combined with the big data of the three major business segments of the explorer outdoor, travel and sports, he had full confidence in achieving the target of 6 billion sales revenue in 2017.

This strategic investment is a great step forward for the Pathfinder in the construction of travel business and ecosystem. It will effectively push forward all the business units of the three major business segments of the Pathfinder ecosystem and share the resources of users and resources, and the user pformation between different business segments, further expand the overall audience of the Pathfinder ecosystem, and enhance the comprehensive service ability of the Pathfinder to the target users, the stickiness and loyalty of the users, and promote the construction of the Pathfinder ecosystem.

Industry experts and financial personages also shared their views on the cooperation at the press conference.

Dai Bin, President of China Tourism Research Institute: this strategic investment cooperation is a very symbolic event of the travel industry in 2015. It reflects profoundly that under the impetus of capital and the continuous growth of tourism consumption, industrial convergence is becoming the trend of this industry.

The platform created by explorer and Yi you world through resource integration will become an important engine for the development of the travel industry in the next ten years.

Xue Yuan, an analyst with CITIC Securities: this cooperation has made an important step for the Pathfinder from the traditional outdoor clothing providers to the comprehensive provider of outdoor travel services. Companies such as Pathfinder with investment characteristics and continuous innovation will surely bring broader development space and higher growth rate to the industry.

Niu Wenwen narrated the story behind this marriage: the Pathfinder Sheng Faqiang and Yi Hao Zhen Hao met and knew each other through the platform of the Black Horse Tourism Branch. They were the president of the tourism branch, one was the vice president and the secretary general, and they were blessed to come together.

The high recognition of the two enterprises at the human, business and cultural levels will surely become an accelerator for collaborative development.

Chinese listed companies and Chinese entrepreneurs will create the future industrial blueprint through the way of "Internet +".