Red Collar: Customized Information For Ten Years Ahead Of Schedule

The origin of the book dates back to 2003, and it is the result of Zhang Yun's father Zhang.

At that time, clothing was still an industry of gold everywhere. But in Zhang's eyes, "low cost + low price + channel" Pyramid is not a long-term way out for manufacturing industry, only high added value can have sustainable development.

Zhang once visited a Japanese clothing custom enterprise, and saw that the other side realized automation in many aspects, such as

Computer design and typing.

So he sprouted the idea of customizing by means of industrial automation, which was not accomplished by so many garment enterprises in Europe, America and Japan.

It can be imagined that in a flat road, it is not a popular choice to take a rugged mountain road, even if it is beautiful after the mountain road.

Zhang's decision did not receive any support from the company. In addition, the bigger difficulty lies in the realization of the technology of garment customization.

The most basic requirement of scale is standardization. Zhang agent pondered how to turn all the links of customization into standardization.

But the high added value of clothing customization is embodied in the manual link of volume and plate making, which is dependent on experience, because each person has a slight difference in body shape, hump size, beer belly shape and so on.

All the teachers and foreign experts told Zhang Zhang that this skill could not be speeded up.

In desperation, he only spent his time studying, and after repeated attempts to improve, he finally found that only 5 minutes to measure 19 parts, you can accurately grasp a person's body details.

This method is called "fast volume".

Standard method of volume measurement.

The difficulty of technology is overcome, and the problem of popularization is coming again.

Initially, red collar customizing business often appeared in different stores at the same time, the background appeared fabric shortage.

Zhang Dai idealized the whole process of packaging information, initially he tried to introduce technology from abroad, but found that there was no mature platform abroad, and had to start from scratch, starting from every detail of every order, starting from the personalized data to find commonalities.

From 2003 of the good market to 2013 of the slump, 10 years of time, we invested 260 million of our own funds, and experienced numerous failures and overcoming. The large-scale customized red collar factory has been completely shaped. At the same time, we have completed the overall pformation of sales operation, company management, organization structure and production system.

The red collar has advanced at least ten years compared with the brand that has been ahead of the red collar.