Fur Enterprises Should Actively Seek Breakthroughs In Adversity.

Because the export dependence is high, the fur industry can not be underestimated.

Russia is the largest exporter of fur clothing and products in China. In 2014 1~12, China exported about 2 billion 560 million US dollars of fur and articles to Russia, accounting for 61.9% of the total export of fur and products.

In 2014 1~9, China exported fur and products to Russia about US $1 billion 690 million, up 61.6% over the same period last year.

However, as the rouble continued to decline, the gross exports of fur and articles to Russia in 2014 10~12 amounted to about US $880 million, up only 1.6% from the same period last year, and the sharp narrowing of the growth rate fully showed the deep impact of the industry.

"Ruble depreciation and exchange rate instability cause the order of large fur enterprises to reduce, and the operating rate is reduced.

Although there has been no collapse in the fur business, the small and medium-sized enterprises are facing difficulties.

Guo Chongxue, Secretary General of the fur trade association, hopes that the government and banks can support small and micro enterprises to help them tide over the difficulties.

"Suning fur exports about 50% of Russia's market, and the ruble depreciated.

It certainly has an impact, but customs data show that Suning fur export in 2014 1~11 US $224 million, an increase of more than 10% over the same period last year. The overall situation is acceptable, mainly because the price of raw leather is relatively low in 2014, so the production cost of enterprises is relatively low.

However, under the influence of the rouble depreciation, Russia has fewer orders, and some customers do not dare to accept the orders.

It's too high to be paid back.

Li Yabo, Secretary General of Suning Fur Association, said.

In adversity,

We are also actively seeking a way to break through. The fur trade association is leading and guiding enterprises to open up the European market.

At present, in addition to actively exploring other international markets, enterprises also expand sales through exhibitions.

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Russia's ruble plunged and the market continued to slump, which directly affected the leather industry in Russia, which was an important export market, and shoes and fur businesses were seriously affected.

To reduce risks, the industry suggests that domestic export enterprises should explore diversified export channels instead of relying solely on an export market.

Affected by the Ukraine crisis and the oil bear market, Russia's ruble continued to plummet in 2014, shaking the globe.

As Russia's largest trading partner, China has been deeply affected by the ruble's devaluation crisis, and the leather industry is also hard to be independent. Especially for enterprises in Wenzhou, Sichuan, Quanzhou, Suning, big camp, Xinji and other places that take Russia as an important export market, the tough winter has become the most real feeling for enterprises.

Su Chaoying, chairman of the China Leather Association, said: "the international political and economic structure is changing rapidly, but Russia is affected by various aspects such as politics and economy. It is difficult to change the situation of low consumption in the short term. Therefore, it is suggested that enterprises should prepare for the coldness of the Russian market in the past one to two years.

But on the other hand, after this round of shuffling, some big enterprises that have strong strength and can persist will occupy a more favorable competitive position in the future.

Su Chaoying pointed out that Russia's daily necessities consumption is highly dependent on the international market. In the long run, it still has a strong consumption power. Therefore, this market is worth sticking to.

In terms of corporate response, many experts have given changes in the payment currency, using RMB and US dollar as settlement currency, or for short-term, medium and long-term exchange rate locking, and forward settlement. However, enterprises reflect that the actual operation is very difficult, and Russian customers are unwilling to accept RMB or US dollar settlement.

The digestion of enterprises' backlogs has also become a major problem. Especially the export shoe products, because the version and style are mainly adapted to the Russian market, it is difficult to sell domestic products or sell the European market. Enterprises can only turn the backlog of goods to the suppliers, and cause new problems.

The era of "laying eggs in a basket and worrying about it is over". In the context of global economic integration, it is particularly important for enterprises to rearrange the distribution and pattern of international markets in order to avoid risks.

The risks and losses that a single market brings to enterprises is often fatal. Even if there is no crisis of this ruble depreciation, there may be other crises. Therefore, it is suggested that enterprises should take an open view of the international market.

Now there are many opportunities in Southeast Asian market, South American and African markets. Enterprises can take this opportunity to explore the construction of a diversified market structure.

Su Chaoying suggested.