Mansur Gavrie Positioning: High Quality, Pro Citizen Price

Mansur Gavriel is a new light luxury handbag brand established in New York in 2012. Its brand design style is natural, concise and versatile. It uses a very structured design with high quality calf material. The first batch of products launched a sensation in 2013. It is one of the most popular new handbag brands in the fashion industry, and the waiting list is comparable to Hermes's platinum bag.

The co founder and designer of the brand is Rachel Mansur from Losangeles, USA, and Floriana Gavriel from Berlin, Germany. The two are at the age of thirty.

Mansur graduated from the famous Rhodes Island College of design and fabric, and Gavriel studied in Germany.

The fashion and photography specialty of University of the Arts.

The two met in a concert in Losangeles in 2010, and found that they had many common visual aesthetic preferences: Donald Judd, Keith Haring, old style Hollywood style, and so on.

Acquaintance for second days, two people chatted to the present.

The design is much the same, lack of innovation, and a good-looking handbag is usually expensive. It is difficult to buy a distinctive and design bag at a reasonable price.

"At present, there are not many brands of handbags with good quality in the light luxury market," Rachel said.

This gave rise to the idea of creating brand design bags for design professionals.

Before long, Rachel Mansurl quit her job as a designer assistant in New York, and Floriana Gavriel moved from Berlin.

The two people began to set up a handbag brand named for two names.

From the two people to make their first product, they have a long waiting list at every point of sale. Behind the brand explosion is the unique business secret of the two people:

Rachel Mansur and Floriana Gavriel spent two years researching and developing, and finally selected the traditional vegetable tanning products mainly used for making men's accessories, making the first batch of brand products - rope pulling bucket bag and classic handbag.

The color of this leather will darken with the use of the year and become more quality.

They also have brightly colored lining for bags, which is why consumers are obsessed with these bags.

Rachel Mansur and Floriana Gavriel carefully calculated and spent all their money on the design and production of bags. They chose factories in Italy to produce bags of leather.

The bags they design are comparable to the luxury brands in terms of quality and design, but the price of Mansur Gavriel bags is more intimate than that of luxury brands.

Bags range from $400 to $1000, about 1/4 of the same price for Gucci and Saint Laurent.