Fast Fashion Brands Become "Quality Hardest Hit"

Recently, AQSIQ recently released the second stage supervision and spot check of import and export commodities outside the catalogue in 2014.

The spot checks lasted from October 2014 to March 2015, covering three major categories: electromechanical, textile and capital.

Among them, the unqualified rate of imported goods was 35.2%.

Among all the commodities that have been sampled,

A total of 2288 batches of imported consumer goods such as food contact products, wet wipes and so on were collected. The rate of non conformities was 35.4%, which was 12.1% higher than that of similar export commodities.

Import disqualification

A total of 404 batches of 219 brands were involved. Spot checks found that more than 10 batches of unqualified brands were: ZARA, Stradivari J (Stradivarius) and

(Bershka).

AQSIQ also pointed out that substandard products are mainly concentrated in clothing, mainly due to unqualified labels.

In the process of many sampling inspection, fast fashion brand has become the "worst hit area" of quality testing unqualified.

The reporter has learned that the ZARA, Bershka and other imported garment brands which were unqualified by the AQSIQ "naming" have been welcomed by consumers in Changsha because of the fast new products and many discounts.

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"In order to balance the adjustment of the global price, we hope that the price of the Chinese market should not exceed 5% of the euro price.

In addition to first adjusting the price of Le Boy, 11.12 and 2.55 three classic handbags, the price of other products will also be adjusted in the 2015 to 2016 quarters.

Bruno Pavlovsky, President of Chanel fashion department, said so.

Bruno Pavlovsky thinks Chanel handbag spreads in Paris and China has caused great distress to the brand image.

In particular, the recent devaluation of the euro has made the difference between China and Europe more obvious. The price difference of some Chanel products has been as high as two times, leading to the embarrassing situation of poor sales of stores in Asia and the failure of Europe to break goods.

Zhou Ting told reporters that the luxury market has always been a seller's market. The seller controls the right to speak and the pricing power, forming the regional price difference of luxury goods.

The Chinese mainland market has always been regarded as a primary market, and luxury merchants overestimate the price of luxury goods in China by making use of the asymmetric information in the primary market and the immature psychology of luxury consumption in China.

Beginning in 2013, luxury goods began to frantically open stores in the mainland of China, but also drastically carried out the "go Logo" campaign, but the effect was so unsuccessful that Chinese consumers did not buy it.

A number of luxury brands' earnings reports have been found by journalists. After many years of aggressive progress in 2013, many international luxury brands sold poorly in the mainland market in 2014.

Some international luxury brands have even made the choice to close Chinese stores.

Since 2013, Armani flagship store and D&G flagship store have been closed down in Shanghai the Bund three and the Bund six.

Bain consulting global partner Bruno Lanna believes that luxury brands will start complacency at the beginning, in Paris, in London, in New York, in Milan, in Seoul...

There are queuing Chinese consumers everywhere. Sales of luxury brands in Europe and America are skyrocketing. Some of the brand's 70% business comes from Chinese consumers.

But later, luxury brands suddenly realized that the Chinese consumer market and the Chinese market were no longer the same concept: China's consumer market is supporting the global consumer market, and the Chinese market is only a regional concept later.