Chanel Downloads Handbag Asia Price, Mainland Customers Go To HK To Sweep Cargo

Chanel, micro-blog's top luxury brand, has announced that it will lower some of its classic brands.

The price of the Asian region has triggered a "rush rush" in many cities such as Beijing and Shanghai.

Shenzhen daily news reporter recently visited found that although Shenzhen only Chanel perfume cosmetics cosmetics cosmetics counters, but Shenzhen people are also enthusiastic, and even went to Hongkong to "sweep goods", a number of Hongkong Chanel stores, tourists to Hong Kong and Hongkong consumers have a long queue.

Mainland customers specially go to Hong Kong to sweep goods.

Last Friday afternoon, at the gate of Chanel flagship store in Guangdong Road, Tsim Sha Tsui, Hongkong, compared with the other luxury store, no longer queuing up, the super long team here can always arouse passers-by's interest in taking pictures.

The reporter saw that the whole team at the front gate of Chanel store was surrounded by three curves. There were fifty or sixty people waiting in line to enter the shop, and more than 30 people were queuing up at another entrance and exit on the two floor.

Chanel announced in France on March 17th local time that the price of products sold in Europe will be raised from April 8th, while the price in the Asian region will be lowered, and the price difference in the global market will be narrowed. The rate of increase and decline will be 20%. After adjusting the price, the price difference between Mainland China and Europe will not exceed 5%, while the price of Hongkong will be more favorable.

The first adjustment is the classic (11.12 and 2.55) and Le Boy Chanel handbag series, taking the Le Boy handbag as an example. The price in the mainland of China dropped from original 32 thousand and 700 yuan to 26 thousand yuan, while the price in Hongkong dropped from 30 thousand and 500 yuan to 23 thousand and 900 yuan.

Although the timetable was scheduled for April 8th, the shop assistant told reporters that stores had started to cut prices.

"The price adjustment is only about some classic styles, and there are plenty of stores at present."

However, the reporter saw that some customers still had "empty handed". There was a mainland customer who passed the customs clearance from Shenzhen. He told reporters that after waiting for nearly an hour to queue up, he still could not buy his favorite style.

The day before, there were also reports from Hongkong media that Chanel Classic Flap Bag was reduced by 20% yuan to 38 thousand yuan from 48 thousand yuan, while another Classic Wallet reduced by 7200 yuan to nearly 20% to 5800 yuan, and some of the sale styles were sold out.

Mainland luxury electricity providers continue to follow up

Although the price of Chanel has not caused too much "catfish effect" to other top luxury brands, the domestic luxury business operators at the back end have heard the news.

Reporters in Shenzhen's global fashion website Xiu Xiu net saw that many Chanel satchel, skin care products and accessories on the website were "Hongkong straight hair". Most of them were on the basis of the original price of Hongkong, twenty percent off, a lady's gold sheepskin logo satchel, the Hongkong market reference price before was 39300 yuan, and at present, only 33400 yuan on the show network.

CEO Ji Wen Hong has repeatedly said in the media that he hopes to achieve the goal of "global parity".

pawnshop set up by a temple

The relevant person in charge of the market center also told the media that it will keep up with the market trend. Next week, it will substantially adjust the price of Chanel products and reserve large quantities of cash.

Previously, the wealth and Quality Research Institute released the "2014 China luxury report" data show that the Chinese people in 2014 to buy 46% of the world's luxury goods, but 76% of them.

Consumption takes place overseas.

Commenting that Chanel's adjustment to the global price system and narrowing the difference between the "primary market" of China's luxury goods and the European market will help the mainland's luxury goods stores get rid of the "booth" position, and will further promote the further development of the luxury goods business.

Buying in Europe is worried about business.

Bruno Pavlovsky, President of Chanel brand division, said in a media interview that China is Chanel's third largest market in the world, and Chanel's selling price in China is nearly 40% higher than that in Europe.

It is such a price gap that led to the rise of luxury purchasing abroad.

"Now, even two bags can't earn money to return to Europe."

A buyer sighed at micro-blog after he saw the news.

A Chinese who bought Paris luxury goods for four years told reporters yesterday that "France will be swept away before the price rises."

She said that a lot of purchasing agents were selling goods before the price rise in Europe. Compared with the domestic market, the European style is relatively large, and at least "goods can be picked".

For the impact of domestic price cuts, she said that the purchase cost of a previous bag could reach about 3500 yuan, but now it is really worried that it will be difficult to do business in the future, and the profits from purchasing will be much less.

In fact, Chanel's actions to reduce prices are also hitting the purchasing market.

The Chanel China Fashion Department publicist told the media in March 17th that the current purchase market has a great impact on the Chanel brand, especially for European consumers, which has hit the purchase market and is expected to improve the customer's shopping experience in the boutique.