Mercedes Benz China International Fashion Zhou Huali Ended

This season's fashion includes 41 brands and agencies from home and abroad, 38 Chinese and foreign designers, and more than 80 design rookies. It has held 26 special releases, 2 professional competitions and 10+3Showroom at 751D, PARK, Beijing Hotel and other venues. In addition, there are more than 50 professional activities such as press releases, Sharon forums, professional seminars and so on.

Compared with previous years, the opening ceremony of Fashion Week held in March 25th is more solemn. The representatives of the elite from the industrial and fashion circles go through the red carpet. This also indicates that China's international fashion week at the core of "brand, fashion and innovation" has entered a new stage of development under the background of the "new normal" economy. During fashion week, the official APP of fashion week is on line. China Fashion Designers Association A cooperation agreement with Jingdong group was held, and a signing ceremony for strategic cooperation was held, which reflected the new exploration of platform construction in the "Internet +" fashion week.

Participation in this session fashion week Nearly 70% of Chinese and foreign brands and agencies are on fashion week. Brand, whether it is Bosideng, warm birds, JEANSWEST, dancing with wolves and other famous brands that are released in fashion week continuously, or the original designer brand exposed for the first time in fashion week, such as cocoon trail, Mildtree, clean drag, N. 1, ILOVECHOC, etc., all of which conform to the demand proposition of the new generation of consumers through personalized, structured products and design concepts. In particular, children's wear and children's clothing are concentrated in the show. Children's wear The popularity and popularity of the market are sought after. In addition, the concept of customized menswear on the T platform also reflects the needs of the new generation of consumer groups.

The trend of the next autumn and winter is diverse, and traditional classics collide with the latest fashion concepts. Many brands regard natural related themes and elements as the fashion declaration of autumn and winter in 2015/16. On the other hand, integrating Chinese cultural elements into contemporary life has become a new trend of brand new trend with oriental culture as its source. The fashion trend brand's choice in the next autumn and winter is in the 60s and 70s fashion of retro to interstellar walk.

In related activities, the large-scale open class as one of the important activities of China Fashion Week was held in March 28th. The open class brings together designers from all over the garment industry, designers, teachers and others. The large open class has become one of the hotspots in fashion week on the basis of practical content and vivid form.

In the consumer market diversification and personalized demand situation, the fashion trend for the first time in fashion week, the performance of brand and designer brand is concerned. In terms of publishing trends, natural related topics and elements become the focus of the 2015/16 autumn and winter trend.