Children'S Clothes Shop Is The Most Easily Neglected Details.

Classification of cities: in large scale chain operations, whether to enter a city or how to enter a city is the first problem.

In traditional practice, we usually look at per capita income, urban development and so on.

Ignoring a macro premise, the type of city.

Now let me briefly talk about:

They can be roughly divided into 3 categories: industrialized cities, pport hub cities, and mixed cities.

1. industrialized city: it is a single functional city developed from modern industrial civilization.

A small population is mostly the employees and family members of one or several large enterprises.

According to their industrial projects, this city can be categorized as: Mining Cities (such as Daqing, Karamay, Fushun, etc.), heavy industrial cities (such as Anshan, Benxi), light industrial cities (e.g. Dongguan, Panyu, etc.), and by the beginning of 80s, there have been electronic and hi-tech industrial cities, but they are all attached to large cities and belong to the satellite city.

Two

Cities: generally, these cities are generated by two factors: geographical location and administrative divisions.

Their construction time is very early. Most of them have a hundred years of history. They are commodities and information.

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We will also classify them: the door type (the necessary place to enter a certain area: Mountain customs), the cross type (a few places where the cross roads are crossed: Wuhan, Zhengzhou), the port type (a major port or inland port: Dalian, Qinhuangdao), the regional core type (the core city of a region: Shenyang, Xi'an).

3. hybrid: two kinds of urban function mix, many of which are influenced by government policies.

Often become a large city or city group.

We can also categorize them as: industrial central cities (relying on the industrial satellite towns or parks around them, giving full play to their pport hub advantages: such as Shenzhen), the economic and Trade Center City (relying on its economic and trade advantages and disadvantages, vigorously developing new Xingxing Industrial Park and industrial Star City: Shanghai, Beijing), and the administrative central city (capital and provincial seat, also an industrial city: Beijing, Changchun).

Before we enter a new city, we should classify the nature of the city to determine its type, target customers, commodity structure, price band, competition method and so on.

At present, the location selection of retail enterprises in China mostly adopts the market research method used in Europe and America in the 70s of last century, that is, only a few micro markets are investigated by pheromone.

Many shops do not do well in site selection. They only know their regret after opening a shop, but the money has already been invested.

It is very important to master the above conditions. I wish you a pleasant journey.