A Few Tips To Rent A Good Store

The choice of shop sublet must be carried out because many novice shopkeepers are cheated because of sublease.

There are other points for attention that need attention. Do not think that you have loosened your vigilance by picking up the cheap ones.

It is necessary to open a clothing store and sublet a store.

The normal shop rental is generally understood by the landlord or owner of the house as "first-hand resources".

This situation is often due to the expiration of the rental of the owner of the clothing store, and then no renewal, so the shop is vacant. In this case, there is no concept of pfer money, because it is empty shop, and the shop may be a clothing store or a jewelry store or shoe store.

Of course, we do not exclude some relatively good lot pfer payments, but empty shops pfer gold as carefully as possible, mainly to consider two issues:

1.

Is the product purchased by the shop the same as the product it sells now?

2.

The closing time of the last shop.

It can be understood that if the employee sells shoes, the old customer resources are directed at the shoes. Now the clothes will lose many old customers' resources. Second, although the shops sell clothes, the situation of the neutral (no rent) has lasted for several months, so the old customer resources will also be lost.

Next, let's talk about the concept of sublease.

Sublease can be understood literally, that is, we do not rent directly from the landlord, but from the owner.

In general, shopkeepers may have to go home, change their way of starting a business, such as doing other investments or shops, and operate poorly, because the house has not expired and the shops have a lot of deposits. Therefore, if they are not properly negotiated with the landlord, they can only get the rent and deposit through the way of sublet.

Of course, some of them are forced to shift their jobs, such as urgent business at home or shut down, because the store has been operating for a long time and has been operating well, has accumulated a lot of customer resources, and the value of the sublet is reflected.

Now let's make a hypothesis that the pfer of the store is located in the intersection of people or a lot of downtown areas. According to the statistics of shopkeepers and self, the fixed customer resources are 50 persons / month.

These are the intangible resources and wealth of shops.

That is to say, no matter who is sublet, if we can continue the management style and way of the owner, we can get some customer resources without any difficulty.

So many novice shopkeepers will be wondering if the store rent is only 1000 yuan / month, and the pfer fee is 20 thousand. Is it too dark? If the value of the store is large enough, 20 thousand of the pfer fee is acceptable.

Shops are located on the main roads of the mainstream streets, which is one of the "taboo" aspects of clothing location.

Quite a lot

They all think that my shop and main road are only separated by a small alley or less than twenty meters, which should not be affected too much. In fact, this idea is very wrong.

On a main road, the habit of customers shopping is to go from one end to the other, screening and comparing the shops that have already entered, and then deciding the final purchase shops according to their grading criteria (most ordinary customers).

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So the clothing store on the main road has become chicken ribs.

Or to put it this way, there are 100 clothing stores on a main road and a clothing store in a lane on the main road. If we go into this Hutong, we will waste time on the customers, and choose 1 to give up the feeling of 100.

In fact, many customers feel this way.

The vast majority are, although entering the alley does not take too much time for customers.

It's better to spend some time before renting a store (preferably a week) to do a statistical analysis of the customers who enter the shop, and other shops around it should also be analyzed.

Then look at the actual.

It's best to chat with nearby shopkeepers and get some gossip.

Shops with less traffic are not necessarily bad business. This is a relationship between investment in venture capital.

Less investment, less income, greater investment and more profits.

Why? A good shop you can rent 9000 yuan / year? Certainly not.

So the size of the store rent is directly proportional to the size of the income and the size of the investment.

Every shop is business slack from Monday to Friday, and the flow of people on weekends is large.

This is related to working hours and working hours. According to the survey, more than a half of the shops basically have two days' business on weekends, which is more than five days from Monday to Friday.

What's the reason? Human traffic.

Only on Saturday and Sunday holidays do we have time to go shopping.

So don't put people's traffic on the key point from Monday to Friday. Only Saturday's Sunday traffic is the most important kingly way.