Shop Location Must Know The Key Factors To Help You Set Up A Good Store.

There are certain requirements and plans for the location of merchants, and different businesses choose different locations for commercial real estate. Site selection for business activities is very important, and we must pay attention to it.

The commercial real estate industry has a famous saying: "the first condition for successful retail business is location selection, and the second condition is location selection." Whether it's a shopping mall, a convenience store, a chain store... The significance of location selection of commercial facilities is that it is a long-term investment, which directly relates to the strategic decision of enterprise management. It is an important embodiment of the retail enterprise's implementation of the consumer centered view, a decisive factor that affects the efficiency of enterprises, and also an important basis for formulating business objectives and business strategies. Then what is the scale of choosing commercial real estate?

In the process of business location, passenger flow planning is the most important factor for choosing a store location. The commercial center is a consumption center. From the economic efficiency, the commercial center must satisfy the requirements of the entire urban consumer market and strive for as many customers as possible. From the point of cost-effectiveness, we must strive for the maximum aggregate benefit and make the most of the various infrastructure facilities in the city, so the spatial form of the urban population distribution is the important constraint factor for the development and formation of the commercial center.

Fan Zhijun, vice president of Suning Appliance Group and chief executive officer of North China area, believes that it is not necessary for the community to open shops there, but also to consider the traffic volume of the community. For example, like the Fangzhuang area, the community here is large enough, but opening a Carrefour or opening a Madlung is no problem, because the population is large and the consumption of daily necessities is relatively large, but it is not suitable for durable consumer goods stores such as electrical appliances. Because the community capacity is a certain and mature community, the demand for electrical appliances has been saturated, and the renewal cycle of electrical products is relatively long. Besides, people in other communities will not have to run to Fangzhuang because they buy a color TV or a refrigerator. There are too many homogeneity products. In this way, the passenger flow can not guarantee that it is unwise to choose a shop there.

Cao Lidong, general manager of telecommunications marketing, said that their location will generally be selected in the commercial comparison area, the surrounding formats are relatively rich, so that the passenger flow will be relatively large, to achieve complementarity and mutual promotion of passenger traffic.

In fact, the traffic condition directly affects the traffic volume. The development experience of foreign large commercial real estate shows that only when a city enters the automobile society or starts to enter the automobile society, can Shopping Mall develop in a city, otherwise it can only be a city shopping center.

He Xiaochuan, the business department of the world union real estate consultancy company, thinks that the traffic condition is very important for any property form. If the commerce is pursuing the principle of the largest sale of goods, the location should minimize the traffic cost. The essence of the best accessibility of the business center is the minimum total travel time of all the travelers.

At present, most cities in China are not widespread in residential suburbanization, and the popularity rate of family cars is not high. Therefore, shopping centers generally choose in the center of the city, because such a convenient location can attract more tourists. For example, the Oriental Plaza in Beijing is located in the bustling commercial center of Wangfujing. Due to the drive of the entire business circle, it ensures the passenger flow of the Oriental Plaza.

Cao Lidong said that this year's new shops should be conveniently located and convenient for parking, which will make more people like shopping here and will be good for sales.

The products provided by developers to merchants are also important. Different commercial varieties have different requirements for commercial real estate, so they need to meet the requirements of businessmen. Merchants will also choose products suitable for their location. Therefore, many commercial real estate developers have launched customized services, and customization of products has become the trend of the times.

Chen Yunfeng, director of the first real estate business development center tomorrow, told reporters that they were more focused on promoting customization in the development of commercial real estate. For example, they made a complete 12000 square meter commercial area completely customized to Madlung, and the result was unexpected. When Madlung came, Carrefour also came, Carrefour came, and WAL-MART also came. In the process, a principle of who can buy and tailor is made. For example, if you want to be a natatorium, the civil construction in advance will be completed according to your requirements, so you do not need to modify it repeatedly, resulting in unnecessary waste.

Fan Zhijun also said, Developers Rarely consider what the developed house is like. business Do it. For example, in the early stage of site selection, we found that the small partition and fire fighting were completed, but in fact, it was not consistent with the needs of our stores, which would lead to duplication of construction. The partition should be redone, and the fire must be redone, which makes the cost rise a lot.

Therefore, he thought that we should use modern technology. thinking To develop commercial products. Business must be tailor-made, only in this way can we promote the healthy and healthy development of commercial real estate.

In the process of site selection, business should also pay close attention to the process of urban development. The location of commercial facilities should be in line with the requirements of urban development planning. Not only should we consider building enough parking spaces in the planned plots, especially the support of the urban transportation system.

Fan Zhijun said: "when we chose the site, we felt it was not good to look for such a district in the field, but in a year or two, the sale of this shop is getting better and better, mainly due to keeping pace with the government's planning."

In line with the overall planning of the government, it is a matter that must be considered in the process of selecting the business. In the "11th Five-Year plan", the planning and business planning of the whole city will be two axis, two belts and multi centers. At this time, if the commercial location is still following the past train of thought, choosing a shop around the Third Ring Road and selecting a shop around the Second Ring Road, I think it will be incommensurate with the overall planning and development of the whole government, and it will also form the problem of business location. He said.

For example, the location of WAL-MART, an internationally famous chain store, will go along the highway to find a place to go to the highway and build a shop on the highway exit. Perhaps this area has not yet been developed, the house and the land price are cheaper, but after one or two years, the area will become a prosperous commercial area or the land price will rise rapidly. Therefore, commercial location should be combined with government planning.