Pinghu Industrial Belt "Electricity Supplier For Market" For New Space

According to Liu Jiean, the Alibaba Pinghu industrial belt takes the form of the government's purchase of services to operators and advertisers, and the enterprises can enjoy free generation operation services for at least one year. For industrial enterprises in the industrial belt for more than one year, a subsidy of 15000 yuan is given.

Zhang Linchao, the nominee of "Pinghu city's ten biggest celebrity business", is the founder of the Lin Edition Limit of Pinghu women's clothing brand. When she returned home just three years ago, she would never have imagined that her little interest could earn tens of millions of sales every year.

In 2012, Zhang Linchao, who was studying in Australia, returned to Pinghu. Although her parents who had been engaged in luggage business had had the desire to inherit her family career, Zhang Linchao's biggest interest was costume design. "Pinghu is the hometown of garment production. It has a good industrial foundation, experienced sewing workers, packers, and various kinds of cloth procurement channels, but it lacks quality brand and design." Zhang Linchao told reporters, relying on their own understanding of the advantages and disadvantages of the clothing industry, coupled with the accumulated knowledge of foreign business models accumulated from overseas study experience, she did not inherit her father's career. Instead, she chose to be a fashion brand designer.

Zhang Linchao's company starts from the very beginning. Entrepreneurship The 3 person team now has a scale of four or five people, with sales reaching 230 million in 2014. "Although this figure is not large for large garment manufacturers, compared to traditional ones, Clothing enterprise There is no inventory problem in the electricity supplier business. The cost is low and the profit margin is large.

"If it's tradition Clothing enterprise To produce 10 thousand items of clothing, at least 7000 pieces must be sold, in order to maintain balance. Fan Jun, the founder of Jiaxing win win Network Technology Co., Ltd., which is engaged in the operation of electric business, explains that labor cost and inventory cost are the biggest invisible pressure of traditional clothing enterprises, and both of them can be better solved by touching "electricity".

Fan Jun said that for the traditional clothing enterprises in Pinghu, the traditional practice of engaging in mass production and processing of foreign trade for a long time has made business owners accustomed to the idea of small profits but quick turnover, while the lack of excellent local e-commerce talents in Pinghu has made it impossible for enterprises to switch to "electricity" transformation.

It is reported that in recent years, the Pinghu municipal Party committee and the municipal government have attached great importance to the development of e-commerce. Among them, in order to help the traditional clothing enterprises to take the "Internet +" express train, the Pinghu Municipal Bureau of information technology took the lead in preparing the Alibaba Pinghu industrial belt project at the end of 2013, and was formally launched in November 2014.

"The purpose of the industry belt is to build a modern e-commerce platform for Pinghu enterprises by using the advantages of Alibaba's e-commerce resources, enhance the market competitiveness of enterprises, and promote the transformation and upgrading of the economy." Zhang Qian, director of Alibaba Pinghu industrial belt, told reporters that at present, there are more than 50 enterprises in the platform, of which clothing companies account for more than half.

Liu Jiean, director of the Pinghu Municipal Bureau of information, told reporters, "Alibaba launched the industrial belt project. One of the most important purposes is to provide high-quality goods for the 90% Taobao sellers without stable supply chain. This means that the establishment of Pinghu industrial belt will not only attract a large number of field purchasers, but also become an important source of supply for Pinghu local electric business operators, especially for a large number of Taobao retail sellers."