How To Implement Pricing Strategy In Marketing Promotion

The first thing to do is to reduce prices, but there is a great correlation between the price reduction and the timeliness.

When the price was reduced early, the price cut was smaller, and the price cut was larger when the sales season ended.

Therefore, when prices are cut and how much they fall, enterprises should make plans in advance to maintain a reasonable price level.

The way of price reduction is that consumers have adapted to the way of reducing prices of general clothing, especially fashion goods. However, the adoption of a substantial price cut in top grade and famous brand clothing will cause consumers to feel a sense of price confusion and create a distrust of these commodities.

For this purpose, the following disposal methods can be adopted:

1, the company's internal staff or related households for special sale, such as Michelle brand in the sales season, employees can get ten coupons per person, with this coupon can enjoy 3~7 discount.

2, to sell or depreciate abroad, this method has been adopted by many developed countries.

3, remove trademarks, special treatment.

Resolutely reducing the price of surplus goods can reduce unnecessary pressure on clothing commodities.

At the same time, the funds can be recovered in time to ensure the normal operation activities of the enterprises and obtain reasonable sales and profits.

Yes

In terms of clothing material cost and processing fee, add a certain amount.

Pricing.

It is suitable for pricing in the same industry, pricing for manufacturing enterprises, and wide range of clothing pricing.

The characteristics are as follows: the seller is more confident of his own cost than the market demand, directly linking the cost to the price and simplifying the pricing procedure; if the competitor enterprise adopts this method, the price can be comparable, which can mitigate the price disorder competition; generally speaking, the cost plus pricing method is fair and reasonable to both the seller and the buyer, and the seller's "profit seeking" can ensure reasonable profits, and the buyer will not pay for the strong demand.

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But this pricing method only applies to a certain sales volume.

In the era of planned economy, clothing pricing is basically adopted in this way; in the market economy, when the clothing goods are overloaded and the competition is fierce, the simple cost plus pricing is no longer applicable.

Demand oriented pricing method is based on consumers' cognition of product value and price expectation.

The so-called "cognitive value" refers to the value understood by the buyer rather than the actual value of the product.

Therefore, the seller can use various marketing methods to influence the buyer's knowledge of the product, so as to form a favorable value for the seller, and then make a price according to the value of the product in the buyer's mind.

In order to establish a good market image, enterprises must locate the new products in specific target markets from the aspects of quality, service and price.

The key of demand oriented pricing is that the enterprise should have a correct estimation and judgement on whether the product can get the value of customer cognition.

Overestimate, affect product sales; estimate too low, lose profit space.

There are many factors that affect the price of clothing, which can be divided into two parts: one is the internal factors that are concentrated on the clothing itself, these factors determine the value of clothing; the two is the external factors which have nothing to do with the clothing itself. These factors cause the price to deviate from the value of its constant volatility, such as clothing promotion time.