Unique O2O Marketing Mode To Help Enterprises Reach Global Buyers

The "TDC small batch purchase" area provides flexible freight arrangement, and the supplier can decide the most convenient shipping mode and schedule for buyers to choose from, which is very recommendable.

Overseas buyers tend to adopt the strategy of "single density" and "small batch" in order to test the market reaction, reduce the cost of warehouse stock, and provide consumers with diversified product choices.

The "TDC small batch purchase" special area can display 5 to 1000 to order products in small quantities. Through cross platform advantages, we should strengthen online and offline integration and promotion. Zhou Qiliang pointed out that TDC will help SMEs catch business opportunities through the comprehensive promotion strategy of websites, exhibitions, publications and mobile applications of "four in one integrated platform". The online trading platform of the "small volume purchase of TVDC", which complements the "small batch purchase" area set up by the TDC at the global exhibition, complements each other to attract more buyers. With the support of the entity trade exhibition, the online and offline mode can help the buyer win the buyer's confidence, and at the same time, it can integrate the marketing strategy to make the promotion more effective.

If the buyer wants to further understand the product details in the exhibition, simply download the HKTDC Product Magazines App with the mobile communication device, start the identity of the buyer, and scan the exclusive QR code next to the favorite product in the "small batch area", and instantly get the detailed product information of the relevant suppliers and conduct online transactions.

Zhou Qiliang said, "this comprehensive platform will enhance the efficiency of promotion so that suppliers can promote the use of less resources, and link up with the best buyers in the world. At the same time, they can expand their customers and reach more diversified buyers, including importers, retailers, TV shopping channels and online retailers from emerging markets. "

The "TDC small batch purchase" now shows more than 6600 suppliers with over 100 thousand products, and the online sub area has recorded 1 million 600 thousand buyers' enquiries. The "online trading platform" has also been reacted so far. It has received orders from over 70 countries and regions. Buyers come from traditional markets such as the United States, Australia and the United Kingdom, and also from emerging markets including the mainland, India, Indonesia, and even countries with less trade contacts in Bosnia, Herzegovina, Brunei, Botswana and Venezuela.

Suppliers should be the verification providers of TD (including advertisers). Exhibitor As well as the creation of PayPal business accounts to collect online transactions, it can be directly traded with the global buyers in the "TDC small batch purchase" zone. The TDC will exempt from the first two years of service fees and commissions. Buyers can choose to pay through PayPal account, UnionPay card, credit card, credit card or bank account. PayPal does not charge for opening and management fees. It only charges a percentage of the transaction volume after the supplier receives the order. When the buyer confirms the transaction, the sum will be deposited into the supplier's PayPal account immediately.

As for transport, " Small volume purchase of UNCTAD "The zone provides flexible freight arrangement, and the supplier can decide the most convenient mode of delivery and schedule for buyers to choose, and buyers can freely choose the mode and schedule of freight transportation.

Hongkong TDC has even taken the lead in SF EXPRESS, a leading global logistics service company, and signed a cooperation agreement on March 25 to join hands with SMEs in developing global e-commerce opportunities. Zhou Qiliang pointed out that "SF EXPRESS network covers China's mainland and overseas, in logistics, distribution, warehousing, Supply chain Solutions and other areas have strong capabilities. We are very pleased that SF EXPRESS can become one of the main logistics providers of UNCTAD and provide quality and preferential integrated logistics services to merchants who participate in Chr (34) TDC's small batch purchase of Chr (34) area. We will take this Agreement as an opportunity to further carry out in-depth cooperation, and work together in logistics, distribution, business matching, marketing and other related fields in the future. At present, the merchants in the "small batch purchase" area of the TD net can enjoy the discount through the delivery of SF EXPRESS logistics services and the monthly freight rate.

Chen Qinglin, vice president and chief strategist of SF EXPRESS group, said: "Hongkong TDC is committed to helping SMEs develop global business opportunities through diversified channels and huge overseas resources and networks. The newly launched TVDC's Chr (34) online trading platform can help foreign trade enterprises expand broader market space through e-commerce. SF EXPRESS is pleased to work with TDC to provide foreign trade enterprises with help from our high quality and professional express delivery services. We are also looking forward to further cooperation with TDC to make more contributions to economic development through mutual benefit and mutual benefit. "

At present, there are about more than 3000 mainland enterprises using the "TDC small batch procurement" zone. If the mainland SMEs want to become a supplier of UNCTAD, they will be able to upload the company information and 30 product information at the annual fee of RMB 6000 yuan, and conduct online transactions with the global buyers through the "TDC small batch purchase" zone.