Serious Lack Of Homogeneity Is Still The Key Factor Restricting The Development Of Domestic Women'S Clothing.

Homogeneity of women's clothing is becoming more and more serious in China.

And then to the season of changing clothes, looking at the uniform clothes like the uniform, and seeing that the clothes full of cupboards and cupboards are almost a look, there is no desire to go shopping in the instant.

You can't buy beautiful.

"There is a sense of powerlessness in shopping." recently, many shopping people feel this way: it is difficult to find clothes in the brand clothes of the mall.

In this regard, image designers believe that this is closely related to the homogenization of domestic brands.

"I went shopping in the mall a few days ago, and the money was ready, so I didn't buy a dress."

Ms. Zhang said consumers.

Originally, she wanted to buy a long dress with a slim dress and a lady, and go to the ladies' clothes shop. In the new clothes, it would be the double Eugen yarn, or the mesh and perspective splicing.

"I don't know.

What is the original intention? "

Ms. Zhang said.

In recent years, it is hard to buy beautiful clothes in brand clothes. This is not a personal experience of Ms. Zhang.

Fashion designer Liu said she felt that all brands now sell the same clothes and have fewer choices.

The season's fashion show has been copied just after the latest style, the big card is copied, the brand is copied.

domestic

The homogenization of brands has been particularly evident in the past 3 years.

Before 2012, you will find that different brands of clothing have their own style characteristics, suitable for specific consumption groups.

But now, it seems that all clothes are beginning to take the "Big Bang" route.

"Before, the analysis of home-made women's clothing is quite clear, for example, if you buy a brand name dress, you will see it at a glance.

Now we can't see the brand from style and fabric.

Ms. Liu said.

"Made in China"

More and more similar, because their own designers know that the old style can no longer be done.

Senior image designer Ms. Wang said.

Compared with front-line brands, designers of domestic brands are hard to design women's clothing according to their own meaning, and more to listen to the market.

The reason why domestic brands will take the big brand "Shanzhai" line is closely related to the needs of female consumers.

From the perspective of web search, "star with the same" and "burst money" are the hottest keywords.

Under the impact of online shopping, the brand of shopping malls must change their thinking so as to cope with competition.